A Little About Us
The Marketing Technology team is dedicated to initiatives, data solutions and platforms that harness technology to achieve brand-level KPIs and overall ecosystem growth. This enables omni-channel, personalized, relevant communication at scale.
A Lot About You
We are looking for a motivated and experienced Marketing data product manager to assist cross channel database initiatives such as data for evergreen and custom cross channel projects, gathering business requirements, implementing lifecycle data strategies, marketing automation, user segmentation/scoring, surveys, and leveraging dynamic/triggered messaging to optimize campaign responsiveness.
We're looking for someone with a proven track record of driving complex projects with multiple inputs to successful completion. Candidate should be able to thrive in a dynamic work environment.
What you'll be doing:
Manage data from a multitude of sources for usefulness in email marketing, and architect ways to wrangle and join this data together. Common tasks involve data mapping, identification and application of business rules to data sets and resolving varying data granularities.
Manage data collection from clients, data review and quality checks of incoming data to ensure high quality data is used in CRM and cross channel data processing.
Mine and profile large sets of data from the company data sources using different query and visualization tools (e.g. SQL, Perl, Python , Tableau , Excel).
Document requirements and gain consensus across internal and external stakeholder teams. Communicate technical requirements to development teams. Work with internal developers to answer questions and resolve ambiguities.
Improve data quality results by determining system improvements; identifying trends; evaluating, and re-designing work processes; implementing changes.
Perform ad hoc analyses and data investigation/discovery to identify and/or explain business and marketing trends or anomalies.
Identify areas to improve the efficiency and effectiveness of CRM tools and data sources. Build strategic partnership with CRM, Media, Campaign and product teams to optimize processes and data flows.
Segment and leverage the marketing database for efficient and effective campaign targeting. Develop testing strategies and execution plans to optimize and improve performance of customer marketing programs (cadence, format, multivariate, A/B, model, etc.)
Work with operations team to manage all day-to-day aspects of CRM-email program including list selection, creative, reporting, optimization and vendor management in order to achieve weekly, monthly, and quarterly goals.
Manages program data flow, reporting and analysis, which include response tracking, campaign reporting, transfer of data between vendors, and ad hoc issue investigation.
Proactively identifies operational gaps, issues and challenges – and propose remedies.
Skills, Talents, Experience you have:
3+ years of experience in data collection, data analysis, quality assurance.
Advanced proficiency with software tools such as SQL, Perl, Unix, Python, Excel, Access to gather and assess data
Excellent diagnostic skills to analyze and identify discrepancies within data sets and identify solutions
Hadoop experience is a plus
Ideal if you have specific experience in the ad-tech industry, a marketing agency, consulting.
Resilient work ethic with the capability to adapt to the situation, flexibility and nimbleness in terms of work planning, and the ability to think quickly on your feet.
Client-facing or consulting experience is a plus as you will need to confidently communicate and partner with yahoo internal clients.
BS or BA (Bachelor Degree preferably in computer science, statistics, mathematics, marketing, or economics)