- Los Angeles,CA
- Job Terms:
- posted by:
- Erikah Miller
Our client is seeking a Content Strategist who will support the content strategy and development of an investor platform.
A successful candidate will have at least 7+ years strong experience with:
- Content Analysis/Gap Analysis
- Content Mapping (from existing content)
- Content Planning and prioritization
- Proven experience in working with UX Designers, writers, and IT to develop platform interface and user experience.
-Partners with product managers, internal business stakeholders and functional teams to define content requirements and strategy that best achieve business goals.
-Provides leadership on UX project team efforts to ensure content and design meet business objectives and user needs.
-Writes and edits digital content that meets project goals and end user needs for complex efforts.
-Develops clear, consistent nomenclature for tools and applications; collaborates on the creation of new systems to tag and organize new and existing content and site navigation.
-Partners with UX team to define user models and interfaces for new/updated features and functionality.
-Works with other departments as needed to ensure the content strategy is effectively implemented across channels.
-Ensures online content complies with corporate brand standards, web style guide, legal and compliance.
-Collaborates on the development of content style guides, content and messaging strategies, best practices and processes.
-Partners with other writers within the organization to leverage and share ideas and make recommendations that apply broadly across multiple channels.
-Reviews analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies.
-Evaluates the usability of new and existing products, and makes constructive suggestions for change.
-Requires at least 7 years of experience.
This client is one of our largest financial services clients. But don’t let that stop you from reading further!
We place so many freelancers here who consistently tell us its one of the best places they've worked. Why? The teams, the culture, the management, and most recently, the client’s willingness to recognize that it was important to step up to the digital demands of the marketplace:
A new CMO and high level digital leadership that have transitioned in from top technology, retail and CPG companies
Transitioning their marketing structure to Agile methodology to be able to deliver valuable content to its audiences faster
They even followed this up with a floor remodel, to support the methodology, creativity & collaboration
We hear often that the constant here is change. The company is consistently trying new approaches that they think will improve not only their product offerings but the work life as well. If you’re used to “going with the flow”, this is a great opportunity for you!
These are key elements to be able to walk away with and add to your resume, especially if you’re coming from a traditional marketing structure. What a great way to help transition your career in this trending direction!