Public Relations Assistant

Richfield, MN
Job Terms:
Start date:
posted by:
Anne Baesemann

Job Description:

Our Fortune 500 client's External Communications team is responsible for managing the company’s public image through a variety of channels, including the corporate news blog, the Twitter handle, and media coverage in newspapers, magazines, online websites, TV and radio. This involves a variety of activities including and related to monitoring how our client is referenced in earned media, proactive pitching to journalists, supporting news stories that reinforce team goals, and helping to mitigate potentially negative news stories. The team is fast-paced, hard-working, dynamic and close-knit, and we also have a lot of fun. 

Position Overview: 

• Monitor our client's media coverage and compile media coverage reports 
• Monitor the Public Relations email inbox and direct inquiries to the appropriate PR team member or other internal colleagues 
• Research, compile and maintain a variety of media contact lists for media outreach 
• Draft a variety of media materials, including pitches, and corporate blog content 
• Pitch and coordinate media stories: 
o Distribute pitches to media contacts 

Typical Day in the role: 
A typical day in the role will be split 50-50 between media relations (researching and compiling media contact lists; pitching and fulfilling news stories) and media monitoring (tracking news coverage; compiling and distributing reports). Performance is measured by the candidate’s ability to successfully complete all assigned tasks in an effective and efficient way. 

Skills Overview: 
• Strong reading, writing and editing skills 
• Previous PR internship experience is highly preferred 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required 
• Familiarity with CisionPoint and TVEyes media software is highly preferred but not required 
• Strong work ethic 
• Positive attitude 
• Ability to accept and learn from feedback 
• Motivated 
• Organized 
• Manages time wisely/can juggle different tasks 
• Creative 
• Team player 
• Interpersonal communication 
• Attention to detail