CRM Retail Promotions Marketing Manager

San Francisco, CA
Job Terms:
competitive hourly + benefits
Start date:
posted by:
Luisiana Cruz

Job Description:

Marketing Manager, Loyalty/Promotions - Beauty

This is a 6 month freelance position based onsite in SF. 

The Marketing Manager role on the Loyalty, Promotions team  is responsible for gathering and reporting on key competitive trends in the beauty and broader retail environment for both online & in-stores. This role will create insights for business executives that the teams will strategically respond to as needed. This role will also partner with the CRM team to help execute key campaigns- in partnership with other key partners. This role will also support key Loyalty campaigns planning from start to finish. 

• Gather key competitive insights from various sources and consolidate into meaningful strategic memos that go to executive team 
• Create weekly snapshot of competitive promo activity to cross-functional group 
• Recap specific competitive online and in store promotional campaigns as needed 
• Drive strategic dialogue on competitive insights 
• Manage set-up of large CRM campaigns from start to finish. Including working with Project Manager to develop timelines, managing setup online, trouble shooting issues, QA’ing assets, managing all internal project communication 
• Plan, execute and recap online and in store promotional campaigns 
• Work with SMM on planning key dates for large campaigns in regards to impact on the monthly calendar 
• Manage large campaigns from start to finish. Including working with Project Manager to develop timelines, managing setup online, trouble shooting issues, QA’ing assets, working with inventory team, managing all internal project communication and recapping results 
• Evaluate weekly reports, recapping promotion results monthly and quarterly to build hindsights and strategies 
• Manage regular communication to key stakeholders, including marketing, creative, production, development, senior management, customer service and IT 
• Communicate any last-minute issues/changes to cross-functional partners that may have impact to marketing/require decisions 
• Develop and manage one direct report (TBD) 

• 7-8+ years in marketing experience and consumer-based online experience, preferably retail – with focus on understanding competitive dynamics 
• Bachelor’s Degree Required 
• Ability to multi-task, managing multiple projects, people, and initiatives while maintaining high attention to detail 
• High degree of initiative to drive projects to completion 
• Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels 
• Excellent written, verbal, and presentation skills 
• Ability to use analytics to make data driven decisions 
• Excels in fast-paced, high-volume and deadline-driven environment 
• Ability to balance client experience, business needs, and resources to ensure correct prioritization of cross-functional work 
• Strong understanding of consumer mindset for buying Beauty product online 
• Passion for the Beauty business 
• Mastery of Microsoft Office (Excel, Word, Outlook)

Client Description:

Dedicated and passionate teams creating the best possible omni-channel consumer experience.  Work alongside individuals who are curious and confident, disrupting the status quo and taking chances with its innovation. This is a fast-paced environment, where there's room for fun, and the passion is real.