Marketing Specialist

Framingham, MA
Job Terms:
Start date:
posted by:
Jennie Brandon

Job Description:

Our Fortune 500, Framingham based client is searching for a Marketing Specialist for a long-term (7+ months) position. 

This position will support Marketing Operations Manager in partnering with both Marketers (end users) as well as IT in administrating, supporting & maintaining key Marketing technology. 

Key Job Responsibilities: 
• Assist in managing and administrating key Marketing technology 
• Be the SME on the implemented tools and be the first line of support for user queries 
• Lead administration and continues improvement of new tools and technologies for Marketing 
• Participates in cross-functional teams providing technical expertise on issues involving marketing tools and databases. 
• Delivers marketing requirements to IT team for tool enhancements 
• Collaborates with technical resources to plan and design marketing’s technical infrastructure and integrations to ensure the procured tools are properly implemented and integrated for Marketing. 
• Provides regular training on tools, systems and processes. 

• With respect to the first major initiative i.e. Digital Asset Management 
o Support operations manager with the implementation and adoption of the Digital Asset Management System
o Maintain metadata and taxonomy models, evaluate possible changes on an ongoing basis, understand and enforce legal issues around asset use. 

Key Performance Indicators: 
• % Adoption among the target use base 
• % Business needs met through the tool(s) implementation 
• % Implementation on/under budget 
• % Ontime resolution of implementation issues 

Education/Experience Equivalent: 
• Four-year college degree or equivalent experience required 
• Exceptional communication skills, both written and verbal 
• Active listener with attention to detail, well organized, and able to manage multiple projects simultaneously 
• Ability to establish and maintain strong relationships 
• Flexible and adaptable; able to work in ambiguous situations 
• Forward looking with a holistic approach 
• Problem solving and root cause identification skills 
• Must be a team player and able to work collaboratively with and through others 
• Familiarity with project management approaches, tools and phases of the project lifecycle 

Professional Knowledge/Experience: 
• 3+ Years of Marketing Operations experience including implementing marketing technologies such as digital asset management, campaign management, and content management at a large-scale. 
• Familiarity with cloud-based campaign management, content management, digital asset management software 
• Proven track record of collaborating and building consensus across teams, both internal and external 
• Demonstrated ability to work independently as well as collaboratively with a wide range of stakeholders in a rapidly changing and deadline-driven environment. 
• Excellent interpersonal skills including the ability to communicate effectively with both technical and non-technical staff; highly developed writing skills needed to synthesize information for management reports and presentations.