As a company whose primary focus is on the well-being of its members, our client is dedicated to shifting perceptions of the health insurance industry. They believe their role goes beyond that of a provider to that of a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding.
Against that backdrop, our client is building a best-in-class Engagement Marketing and Data Analytics organization to provide a deeper understanding of consumers and their members. This group leads member strategies that more effectively engage and retain members. To assist in developing and implementing personalized, consumer-centric experiences, we are seeking a Consultant, Member Strategy Adoption. This position will focus on driving enterprise adoption of building member strategies and a consumer centric approach, leveraging consumer analytics in order to develop insights for member engagement strategies, highly effective communication campaigns, member journeys, and programs to improve customer engagement, retention, and health outcomes. To be successful, this role requires strong health care and marketing acumen, experience in business/marketing analysis and intelligence, an innovative and entrepreneurial mind, and strong thought partnership. The creation and execution of effective strategies is highly dependent on driving thought leadership and change management that will foster the creation of a member-centric strategy community and enterprise.
Are you ready to create something that will have a lasting impact on how a major healthcare company does business? Our client's Engagement Marketing and Data Analytics organization is doing just that – and more. If you have excelled in your career in a consumer centric marketing role, we would like to talk with you.
The Engagement Marketing and Data Analytics Center of Excellence provides the business with a deeper understanding of our client's consumers and members. The Consultant, Member Strategy Adoption will analyze and communicate consumer insights so that the Member Strategy lead will be able to develop highly targeted plans for improving engagement, member-centricity and business performance. The Consultant, Member Strategy Adoption will work to do the following:
Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
Develop framework/model for managing member cohorts. Operationalize and activate the model through a series of tests aligned with various areas of the business.
Development of an In-Take Management Member Strategy System
Creation and Management of Stakeholder Analysis across several LOB functions.
Participate in the build and implementation of marketing strategies
Leverage analytical insights to inform/design cohort specific experiences and learning agendas
Curate and maintain tools that enable Member Strategy and business partners, including website, training materials, snapshots, strategy plans, etc
Create leadership/executive presentations that communicate opportunities and progress.
Promote the expanded adoption of segmentation and consumer-centric strategies to internal customers.
Build standardized member strategy reporting, annual and quarterly