Marketing Manager

West Chest Pa
Job Terms:
Start date:
posted by:
Geoff Goodman

Job Description:

Our client is seeking an experienced, growth-oriented marketing manager.


This position will function as a part of the Compliance, Operations, and Regulatory team and as a part of the Marketing team. This role will be responsible for developing, implementing, and executing marketing strategies, plans and tactics with a focus on the Regulatory business while having the potential to work on cross-business marketing initiatives. 

Key attributes for a successful candidate:

  1. Thinker and Doer - Strong strategic marketing understanding with hands-on application experience for marketing tactic execution. A successful person will have the ability to be both the architect and the builder for marketing concepts, campaigns and channel tactics.
  2. Constant Learner - Willing to insert self into most any activity in order to learn our business and contribute short-term value to the business that builds to long-term knowledge and marketing impact.
  3. Comfortable with Collaboration and Ambiguity – We are a flat organization with few titles, and decisions are not made in a top-down fashion. Being resourceful, consultative, and action oriented is key, as is building relationships with colleagues. 

Key marketing capabilities:

  1. Branding, market and audience identification, and messaging – understanding of brand building and brand positioning is preferred. Ability to define and segment markets and audiences, build personas, and craft messages for use in marketing channels.
  2. Performance and measurement – knowledge of common marketing and sales measures and KPIs. Ability to create informed goals for performance measures. Hands-on experience with measuring tactics to goal and overall strategy measurement is preferred.
  3. Marketing channel tactic execution – hands-on experience in creation of tactics for public relations, digital (web, search, email, etc.), content marketing, database/behavioral marketing, print collateral, pitch decks and presentations, live events and conferences. Candidate does not have to be hands on in all areas, but breadth of knowledge and experience is a plus. 



Specific Background and Skills:

  • Bachelor’s degree, preferably in marketing, business, public relations, journalism, or communications.
  • 5 to 7 years of relative experience, preferably from a marketing or advertising agency or from a management consulting firm. Customer orientation is a must.
  • Interest or background in public relations as it relates to federal regulation is a plus.
  • Experience with SalesForce or other sales force automation platforms is a plus. Experience with marketing automation systems is a plus.
  • High degree of competency in MS PowerPoint. High competency in MS Excel preferred. Must be comfortable in MS Word and Outlook.
  • Experience in Adobe Suite design products and WordPress or other CMS platforms is a plus, but not required.
  • Written and verbal communication and presentation skills are highly preferred. Experience in public relations, copywriting, proofing, and editing is a plus.