Digital CopyWriter

Eden Prairie, MN
Job Terms:
Start date:
posted by:
Kate Gottfried

Job Description:

Our healthcare client is looking for a Digital Copywriter with experience writing for technology, providing production copy for mobile app messaging and content as well as app store content, while working in a highly regulated space with brand and health literacy requirements. 

The Digital Copywriter must have the ability to understand the user experience from a mobile user perspective, convey important messaging and optimize the experience in a concise yet descriptive way. 

Responsibilities include, but are not limited to:

  • Demonstrated ability to engage in the mindset of/write to a variety of audiences in a mobile environment – from older/less tech-savvy consumers (more straightforward work), to more sophisticated millennial users (more highly creative, cutting-edge work). 
  • Experience collaborating with mobile strategy, and product and design partners to influence page layout, user interactions and visual design 
  • Understanding of testing methodologies and how they are used to drive continuous improvement 
  • Experience using analytics and market research to evaluate content impact (both positive and negative), to drive improvements 
  • Level of familiarity with health literacy principles and writing for accessibility (WCAG 2.0), including tagging and writing for phone readers 
  • Take an active role in the ideation process and speed in developing multiple approaches 
  • Staying relevant in the mobile app landscape