Marketing Program Manager

Job Terms:
posted by:
Gerald Garrison

Job Description:

We're looking for a Marketing Program Manager for our client in Charlotte.  Must be able to work on-site Monday-Friday.

Job Description:

Provide consultative marketing direction for assigned Wealth Management region. 
Proactively develop and execute on strategic marketing plans across all wealth management disciplines within the region. 
Ensure that corporate plans are fully leveraged. Increase overall marketing effectiveness. 
Develop and execute event marketing strategies to ensure unique experiences for the high net worth market. 

Essential Functions:

Proactively develop, manage and monitor regional marketing plans, including establishment and sharing of overall marketing perspective for the region, creating business cases for specific marketing activities, securing resources and identifying partnership opportunities, actively participating in sales process management, executing on initiatives and measuring outcomes against stated objectives. 
Ensure that our business and our brand are relevant to our target audience.

Levels of Distinction: 
 Leads and manages more complex projects and processes with very little guidance or direction. 
 Works independently with relatively little guidance. 
 Complex business solutions are validated without guidance.

Knowledge and Skills: 
 Demonstrate knowledge and understanding of the wealth management business, regional markets and emerging trends. 
 Engage with line of business leaders and staff on an ongoing basis and demonstrate relevance to the business. 
 Maintain ongoing dialogue with the line of business to identify underlying business needs and opportunities, and proactively offer solutions to challenges faced by the field. 
 Ensure that marketing opportunities are fully leveraged. 
 Partner with other Regional Marketing managers to provide idea generation and share best practices to leverage successes and proactively offer enhanced sales opportunities across the regions. 
 Be an effective steward of marketing budgets and resources. 
 Efficiently manage expenses while maximizing return on investment. 
 Develop regional marketing scorecards to measure impact and effectiveness of marketing initiatives.

Other Requirements: 

 Bachelor’s degree in Marketing or related field. 
 5-7 years recent and relevant financial services marketing experience within the wealth management/private banking/high net worth space. 
 Demonstrated experience serving as a strategic and proactive business partner across a business enterprise and driving business results through the development of effective business partnerships. 
 Demonstrated relevant experience understanding business goals and strategies and building effective marketing plans and campaigns to effectively meet those goals and objectives. 
 Demonstrated leadership, negotiation, influencing, problem-solving and project management skills. 
 Effective written/oral communication skills and strong interpersonal skills. 
 Ability to work well in a team environment. 
 Able to effectively interact with all levels of management and staff. 

 Effective presentation skills 

 Strong analytical skills. 
 Able to lead and manage multiple complex projects simultaneously.


Client Description:

This Fortune 500 banking operation is over 140 years old and has matched it’s legendary growth with commensurate investment in the communities it services; Both at home and abroad. Whether it’s opening up a child’s first savings account, partnering with local merchants on business loans or bespoke financial products to help large enterprises restructure debt, this bank has a line of business for every customer.  With branches globally from Vietnam and India to Wall Street and London’s Square Mile, this multi-billion dollar institution is constantly searching for industrial leaders to play a part as the company evolves and adapts to consumer needs in 2018 and beyond.  


Working with AQUENT gets you access to some pretty cool things, including:

Subsidized health and dental benefits

Access to Fidelity 401(k) and FSA Program

Direct deposit for your weekly paycheck

Access to free online courses via AQUENT’s Gymnasium and Lynda.com to develop your skills

We reward for referrals! Who do you know? http://aquent.us/rewards/