Marketing Manager - Growth Hacker

Durham, NC or Boston, MA
Job Terms:
Start date:
posted by:
Alicia Capobianco

Job Description:

Our large financial services client located in Durham NC (or Boston MA) is currently seeking a Marketing Manager for a 6 month contract position with potential for extension and/or conversion. This is an onsite and full-time position. 

Our client is seeking a Growth Hacker Marketing Manager. This position sits in an incubator lab. The client is looking for cutting edge profiles. This is an innovator type, from more start up / entrepreneur focused mind set 

The Growth Hacker is a core team member within the lab, working with one of our startups pursuing a particular new business opportunity leveraging new distribution channels and partnerships. This associate holds ultimate responsibility for the startup’s customer acquisition activities and oversees the development and delivery of a fully integrated marketing strategy, working in close association with user experience design, design strategy, product management, and other members of the team. 

Duties of the Growth role: 

· Design, creation, and execution of growth experiments to identify ideal pricing strategy, cost to acquire customers and key aspects of the value proposition and target segments with which to emphasize them 

· Define key performance indicators and drive user acquisition 

· Establish actionable closed-loop analytics and study them regularly to gauge campaign effectiveness, understand how people engage with the new service, and get them to reengage over time 

· Based on learnings from in-market tests, development and implementation of marketing & brand strategy - including positioning, messaging, campaigns, events, digital marketing, content and earned media 

· Have a clear grasp on the entire funnel. You’re full of ideas on how to optimize each of these facets, and you love exchanging your new ideas and feedback with other. 

· Execute messaging in a way that is compelling to prioritized customer segments and communicates the value proposition of the products 

· Identify & implement opportunistic integrations and relationships with key partners to expand our reach and/or lower our cost-per-acquisition. 

· Build and manage a rich content/editorial calendar and social media presence that attracts a qualified audience to our owned properties (inclding blog posts, whitepapers, webinars, infographics, etc.) 

· Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. 

Requirements of the role 

· Bachelors or Master’s degree, with 5+ experience in B2B or B2C marketing roles

· Demonstrable in-market experience with paid and organic SEO (keyword research, keyword optimization, GoogleAdwords) and leveraging social channels for customer acquisition and community building; extensive knowledge of Conversion Rate Optimization (CRO) 

· Experience in B2B and B2C marketing 

· Experience with conceiving and running digital campaigns with specific goals (drip campaigns, paid social media campaigns, landing page A/B tests) and reporting on results and learnings 

· Hands-on experience with key tools such as Google Analytics, Adobe Analytics, Clarabridge, Insight Xpress, Hubspot, Moz, Hootsuite, Buffer—and other tools like them 

· Confident, driven and dynamic with the ability to get things done. 

· Entrepreneurial mindset with the ability to spot original branding opportunities. 

· Excellent written, oral communication and presentation skills. Must be able to clearly articulate and present findings and recommendations to team members and management, and to technical and non-technical audiences. 

· Innate interest in learning about customers behavior through both numbers and qualitative data

Client Description:

Freelancing long-term with Aquent gets you access to some pretty cool things:

- You're paid weekly

- Subsidized health and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)

- Access to Fidelity 401(k)

- Access to FSA Program (pre-tax payment toward bus or train passes, etc.)

- Direct deposit for your paycheck

- Access to our Talent Rewards Program (we reward for referrals!)

- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/

- Access to free online courses via Lynda.com

- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)


background checks required