#135856

Marketing Coordinator

Location:
Orlando, Fl
Job Terms:
Temporary
Salary:
DOE + Benefits
Start date:
08/06/2018
posted by:
Audra Kemmerling
Date:
07/24/2018

Job Description:

  • This is for a (3) month temporary assignment with potential to extend
  • Must have proof of eligibility to work in the US as W2 employee, Sponsorship is not available
  • Experience/Knowledge in the following areas preferred/beneficial:
    • Travel & Resort Industry, Entertainment &/or Theme Park experience
    • DCM / DoubleClick for Advertisers
    • Adobe Analytics Suite
    • Digital Marketing 

Our Fortune 500 Media & Entertainment Client is looking for a Marketing Coordinator to add to their project team. If selected for the role of Marketing Coordinator you would be responsible for assisting the Digital Media Analytics team with overall display banner/digital media creative trafficking, data entry and reporting, and general digital media team support.

The Digital Media AdOps Coordinator will be accountable for trafficking creative, including testing and troubleshooting creative, logging creative and maintaining screenshots and managing the AdOps inbox for all incoming requests. Data Entry & Reporting responsibilities include weekly cost reporting, auditing vendor performance during campaign launches as well as ad hoc reporting requests.

Major Responsibilities include: 

  • Traffic creative from internal creative team and external agencies into DoubleClick Campaign Manager for use across Digital Media campaigns
  • Manage the communication between AdOps and Creative Project Managers to ensure all necessary information is provided for incoming assets to ensure trafficking accuracy
  • QA and Troubleshoot creative issues as needed internally and with external ad server support team
  • Responsible for maintaining and distributing Display/Online Video job log cross-departmentally
  • Catalog Display Media files and screenshots to assist in future creative and campaign set-up and analyses
  • Manage AdOps inbox to distribute incoming creative & tagging requests across the team
  • Work with Media Buying Team, Moat Analytics, and DCM to create and place tracking pixels on ad tags and websit
  • Compile dynamic cost reporting across teams, and enter adjusted costs into ad server each week
  • Ensure that all necessary data points are entered into the ad server each week by set deadline
  • Audit Digital Media performance reports upon launches, and ongoing each week to ensure delivery within set campaign guidelines
  • Develop an understanding of marketing data and attribution method
  • Fulfill scheduled and ad hoc reporting and project requests supporting the Digital Media Analytics team as well as the Display Media Buying and Planning team

Requirements:

EDUCATION:

  • Bachelor’s degree required

EXPERIENCE:  

  • 1-3 years of Digital Media or Advertising Operations experience in support of marketing and sales functions in the entertainment, travel or amusement park industry; or equivalent combination of education and experience
  • Very strong organizational, time management and problem solving skills
  • Strong project management competency managing cross-functional responsibilities
  • Hands-on working knowledge of Excel
  • Strong attention to detail
  • Understanding of marketing attribution strategies
  • A track record of performance meeting targets and objective
  • Demonstrated expertise in executing within or analyzing marketing channels such as Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce
  • ​Passion for Travel/Entertainment and Digital Media industries
  • Ability to multi-task
  • Demonstrated ability to work independently in a deadline oriented environment;
  • Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via e-mail; • Demonstrated experience in troubleshooting and resolving problems
  • Ability to quickly learn new technologies, applications and processes