As a company whose primary focus is on the well-being of its members, our client is dedicated to shifting perceptions of the health insurance industry. They believe their role goes beyond that of a provider to that of a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding.
Against that backdrop, our client is building a best-in-class Engagement Marketing and Data Analytics organization to provide a deeper understanding of consumers and it's members. This group leads member strategies that more effectively engage and retain members. To assist developing and implementing personalized, consumer-centric experiences, we are seeking a Member Strategy Intelligence Consultant. This position will focus on leveraging consumer analytics in order to develop insights for member engagement strategies, highly effective communication campaigns, member journeys, and programs to improve customer engagement, retention, and health outcomes.
To be successful, this role requires strong health care and marketing acumen, experience in business/marketing analysis and intelligence, an innovative and entrepreneurial mind, and strong thought partnership. The creation and execution of effective strategies is highly dependent on a strong foundation of descriptive and diagnostic analytics that tell the story of the current consumer experience and the possible necessary steps to meet the ideal experience required to fulfill the brand promise.
Are you ready to create something that will have a lasting impact on how a major healthcare company does business? Our client's Engagement Marketing and Data Analytics organization is doing just that – and more. If you have excelled in your career in an consumer marketing intelligence or business analysis role, we’d like to talk with you.
The Engagement Marketing and Data Analytics Center of Excellence provides the business with a deeper understanding of our client's consumers and members. The Member Strategy Intelligence Consultant will analyze and communicate consumer insights so that the Member Strategy lead will be able to develop highly targeted plans for improving engagement, member-centricity and business performance. The Member Strategy Intelligence Consultant will work with the following:
Member Strategy Intelligence
Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
Perform foundational business/marketing analysis and intelligence, both descriptive and diagnostic, for member strategy teams, including member snapshot profiling, historical longitudinal views, and member/campaign reporting.
Develop insights that are accessible and enable strategy development
Build standardized member strategy reporting, annual and quarterly
Collaborate with the Advanced Analytics partners to plan and execute any work involving predictive and prescriptive analytics.
Assist in the development of enhancements to behavioral segmentations, micro-segmentations, lifetime value analysis; consumer needs research, and other existing insights tools, working in tandem with peers in the analytics and research teams.
Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
Serve as the “Voice of the Cohort Lead/Business” in interfacing between the Cohort Lead and the Analytics and BI Tool development functions, translating analytical language into business language.
Continue to develop and organize foundational BI tool enhancements and data visualizations, including dashboards and other reporting tools and infrastructure to monitor and attain key strategic segmentation targets, enabling the optimization of strategic initiatives that engage and retain members.
Cohort Management + Solution Development
Participate in the build and implementation of marketing strategies
Leverage analytical insights to inform/design cohort specific experiences and learning agendas
Implement transformative pilots and prototypes
Asset + Knowledge Management + Enterprise Adoption
Curate and maintain tools that enable Member Strategy and business partners, including website, training materials, snapshots, strategy plans, etc
Collect, summarize, and synthesize insights and learnings from various initiatives across the Enterprise into our tools
Create leadership/executive presentations that communicate opportunities and progress.
Establish best practices and foster best-practice sharing for foundational descriptive and diagnostic analytics, data storytelling, and BI tool development
Promote the expanded adoption of segmentation and consumer-centric strategies to internal customers.
Interpersonal Effectiveness: Understands oneself, effectively manages emotions, listens and communicates with respect, and builds trusting relationships.
Customer Focus: Connects meaningfully with customers to build emotional engagement and customer advocacy. Simplifies complexity and integrates internal efforts to deliver an optimal customer experience.
Pursues Excellence: Seeks out learning, strives to develop and expand personally, and continuously helps others upgrade their capability to contribute to our client.
Collaborates: Engages others by gathering multiple views and being open to diverse perspectives, focusing on a shared purpose that puts our client's overall success first.
Our Ideal Candidate
The successful candidate will have a Bachelor’s degree and will possess several years (ideally 3 - 5+ years) of marketing/business intelligence and analysis and analytically-driven consumer marketing environments, or industry experience in building consumer profiles and leveraging data to drive customer insights in Healthcare or such consumer-focused industries as Hospitality, Travel, Telecom, or Financial Services. In addition, the following qualifications and personal attributes are sought:
Base Experience/Role Essentials
Master deep understanding of member segments to build a relevant consumer experience while maximizing results.
Experience in basic data manipulation to compare, crosstab, and benchmark to find baseline metrics.
Expert-level knowledge of Excel and Excel functions (Pivot Tables, VLOOKUP, IF functions, Formulas, Subtotal functions, conditional formatting, etc.)
Strong experience with querying large data sets from data warehouses using SQL language or reporting tools, such as Oracle Discoverer
Experience in BI tool development, data visualization, and storytelling (Tableau, QlikView, etc.)
Expert-level knowledge in marketing intelligence and analytical tools (Adobe analytics, IBM Core Metrics, etc)
Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis, both quantitative and qualitative
Ability to identify financial drivers, create financial models and business cases, define and communicate cost and benefit/ROI analyses and other assessments of performance to inform go/no-go decisions
Strong, demonstrated strategic, analytical thinking and consulting skills; organized and detail-oriented
Demonstrate a thorough understanding of business, marketing strategy, lead generation, digital marketing, and content marketing
Enthusiasm and motivation essential; Ability to think proactively and creatively; A confident change-agent; Strong selling and presentation skills (oral and written)
Ability to lead and influence business colleagues
Ability to thrive in an agile environment, drive decision making, navigate the organization, and build strong relationships
Ability to lead, influence, and collaborate in a cross-functional environment including to senior leadership
Demonstrated ability to lead projects, keep them moving and bring to successful fruition
Excellent communication skills, written and verbal; strong inter-personal skills; able to communicate at all levels of an organization
Familiar with ground-level development/start-ups; Has experience in building as she/he goes and quickly course correct, if necessary
3-5 years of Marketing/business analysis experience with a demonstrated ability of managing and prioritize a diverse set of projects