One of the leading biotechnology product development companies is hiring for a Paid Search Specialist. The Paid Search Specialist will be responsible for planning; managing, optimizing, and analyzing paid search activities. The ideal candidate will possess a strong project paid search management background and a strong background in project management with some knowledge in SEO. You will demonstrate excellent leadership skills that map to the client's core competencies. You must be able to develop and drive high-level strategic initiatives, but you can also roll up your sleeves, dig in and get the job done. You will also be excellent at driving results, being able to coordinate large, multi-functional projects on-time, anticipate bottlenecks, and balance the business needs versus technical constraints.
Paid search strategy: Responsible for the overall strategy, delivery and driving improvements for the paid search program
Paid search account set up audits: Create and link new accounts as needed, audit and monitor accounts to drive improvement across the organization. Conduct detailed paid search needs assessment, define requirements and timeline
Expansion of paid search program: Create and communicate strategies across different organizations for new opportunities in the company and align teams to a common goal. Experience with Shopping Ads and Retargeting required.
Maintain paid search program: Maintain the most up-to-date knowledge of paid search best practices and strategies
Consultation and training: Act as an internal strategic point of contact for paid search strategies and train groups of all skill levels on best practices
Budget & Forecasting: Process paid search invoices and ensure vendors are paid on time, budgets are on pace and KPIs are being met
Audience Creation: Be a member of the audience team that creates segmentation strategies that include depth, duration, frequency, event interaction, channel, geo, device, network, creative and more
Communication: Collaborate with various teams to effectively drive all aspects of Digital Advertising
Project Management: Demonstrated ability for being detail-oriented, self-motivated and driving follow-through
Vendor Management: Work closely with vendors and ensure service requirements are clearly understood and all service delivery expectations are defined
Reporting: Proactively review & assess performance metrics and suggest recommendations to improve paid search program. Administer daily, weekly and monthly reporting on all paid search program data. Establish KPI’s and set up web analytics dashboard reports
Working with the Digital Marketing Analytics team to determine the effectiveness of marketing campaigns and channels through KPI management and ROI marketing metrics
5+ years search engine marketing experience managing large-scale accounts with six figure monthly budgets. Agency experience a plus
Experience training paid search teams on campaign strategies and best practices.
Experience working with enterprise level web analytics tools. Adobe Analytics experience preferred.
Experience with enterprise level paid search portfolio management platforms. Adobe Media Optimizer preferred.
Demonstrate the ability to perform well and remain organized under tight deadlines. Project management platform / software experience a plus.
Demonstrate the ability and willingness to work together as a team
Demonstrate the ability and willingness to take direction from superiors
Have strong analytical skills with ability to drive actions from large data sets
A consistent record of leading a program from conception through completion
Possess critical strategic thinking, readily identify obstacles and offer solutions
Able to assess and develop a plan, run with it, but willing to seek guidance as needed
Ability to write concise and clear guidance or summaries based on insights
Knowledge with visualization packages, including Tableau or Datorama
Knowledge with tag management systems (e.g., Adobe DTM, Ensighten)
Strong Microsoft Office skills: Excel, PowerPoint, Outlook
Education: BS degree preferred; emphasis in business, marketing and/or ecommerce.
Demonstrate ability to drive programs Demonstrate they can be given a goal and deliver Demonstrate they can drive results (show data)