#134564

Marketing Analyst

Location:
Boca Raton, FL
Job Terms:
Temporary
Salary:
Hourly (Contract)
Start date:
07/30/2018
posted by:
Lauren Rosner
Date:
06/22/2018

Job Description:

Aquent's Fortune 500 client in Boca Raton, FL is looking for a Marketing Analyst for a 6 month assignment (40/hrs 5 days, on site). 

 

Responsibilities: 

  • Responsible for analytical support for the purpose of informing strategic initiatives across the company aimed at increasing revenue and maximizing ROI.
  • Accountable for driving valuable fact-based and quantitative consumer insights from internal systems and to synthesize key findings which inform business and strategic marketing strategies.

Requirements

  • 5-10+ years’ practical experience with Business analysis, Data extraction in SQL, Forecasting Techniques and data analytics 
  • MUST have experience working with third party data providers like DNB, Axciom, Infogroup to utilize firmograhic, phsycographic and demographic data 
  • Experience with email campaigns, measurement of campaign effectiveness and email personalization
  • Strong mathematical background and experience with crunching large numbers and applying appropriate mathematical models to deliver insights 
  • Experience in a marketing domain is a MUST
  • Experience working on campaign effectiveness, Customer Journey, ROI and ROAS by marketing vehicle, customer retention strategies, cost of customer acquisition, cost of customer retention, Life time value, customer segmentation
  • Excellent in critical thinking abilities to conduct a root cause analysis and executes statistical and mathematical solutions for business problems. 
  • Experience working with digital channels like – Paid search, Natural Search, PLA, Email, Affiliates, LIA
  • Experience in b2b business would be a plus