#134563

Consumer Marketing Analysts

Location:
Orlando, FL
Job Terms:
Temporary
Salary:
DOE + Benefits
Start date:
08/06/2018
posted by:
Audra Kemmerling
Date:
06/22/2018

Job Description:

  • This posting is for TWO (2) ​One year temporary assignments
  • ​Must have proof of eligibility to work in the US as W2 employee, sponsorship is not available

​Our Fortune 500 Tourism & Hospitality Client is looking to add TWO (2) Consumer Marketing Analysts to their project team. If selected as a Consumer Marketing Analyst for our client you would: 

Participate in the design, development and implementation of ad-hoc research projects for the purpose of better understanding both current and potential Client Guests, and business issues:

  • Marketing and sales research including ad testing, product naming, brand awareness and health tracking
  • Operational research on guest behaviors, preferences, and reactions to new and altered ride, merchandise, and dining experiences
  • Research that supports Strategy and Business Development in market sizing and segmentation 
  • Other ancillary ad hoc projects to support our client's creative and research needs ​

Client Description:

Fortune 500 Tourism & Hospitality

​Why Aquent? 

  • Health, Vision, Dental​
  • 401k
  • Free Online Training

 

Requirements:

RESEARCH RELATED SKILLS:

  • Experience with structured survey writing, questionnaire design and programming.
  • Unstructured, semi-structured, and structured interviewing and focus group design and moderation a plus.
  • Ability to calculate figures and amounts such as proportions and percentages.
  • Ability to compute rate, ratio, and percent and to draw and interpret spread sheets.
  • Ability to work with mathematical concepts such as probability and statistical inference.
  • Experience with Univariate Methods required
  • Experience with multivariate methods not required but preferred;
  • Experience with statistical package (like SPSS) required.

REASONING ABILITY:

  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form in English.
  • Ability to define problems, assemble data, establish facts, and draw valid conclusions.
  • Ability to tell the story behind the data.

EDUCATION:

  • Bachelor’s degree required from a 4-yr college or university;
    • Acceptable majors include Marketing, Research, Statistics, Business Analytics, Any of the Social Sciences, Economics, Math, Finance, or related field.
  • Master’s degree not required, but preferred; highly relevant to this industry.

EXPERIENCE:

  • 1-5 years of experience in marketing research on either client or vendor side required, or equivalent combination of education and experience.
  • Leadership experience not required at this level, however must be comfortable interacting with clients and peers; or equivalent combination of education and experience.