#134126

Digital Marketing Specialist

Location:
Mississauga, ON
Job Terms:
Temporary
Salary:
DOE
Start date:
07/02/2018
posted by:
Katie Denfeld
Date:
06/13/2018

Job Description:

Our Fortune 500 Software Company is looking for a new Digital Marketing Specialist to join their team!! 

THE PROJECT:

The successful candidate will be helping with day to day execution and management of the paid search campaigns. Campaigns are in Bing, google and app search.

 TOP SKILLS:

· 2 – 3 years of experience

· Paid Search experience (2 – 3 years of experience)

· Strong excel skills

· Google AdWords and DoubleClick Search experience

· Adobe analytics experience

· Experience working with an outside agency

· Experience managing budgets

RESPONSIBILITIES INCLUDE:

· Work with Marketing team to execute paid search campaign with a focus on driving down Cost Per Acquisition.

· Focus on executing the digital strategy and building highly tailored B2B ad sets.

· Assist in building, auditing, optimizing and implementation of Paid Search campaigns.

· Partner with marketing managers to help deliver initiatives for their programs through PPC e.g. partnerships, product launches.

· Develop and document processes and methodology that delivers best-in-class digital marketing.

· Coordinate digital marketing initiatives and assist in managing requests, scope, expectations, and requirements.

· Assist in maintaining budgets and accruals.

SOFT SKILLS/PERSONALITY TRAITS:

· Excellent communication skills

· Quick learner

· Ability to manage multiple projects with various timelines

· Ability to dive into data and look for insights

· Partnering with internal stakeholders to create end to end campaigns

· Must be collaborative

· Strong organizational skills