Marketing Automation Manager

Job Terms:
Start date:
posted by:
Christina Clark

Job Description:

Seeking a Marketing Automation Manager to join a major diagnostics client in Indianapolis for a long term contract.  Candidates should be Technical with strong web development skills!

Digital Strategy: 
+ Responsible for the development of digital strategies in alignment with marketing KPIs and business objectives 
+ Manages Digital Channel Strategy for every marketing campaign (ie. email, text, website, eDetailing, search marketing, apps, Sigstr, etc) 
+ Works with S&C to develop training that elevates marketing team’s level of digital maturity 
+ Along with marketing managers, helps to develop campaign specific KPI’s and measurement 
+ Partner’s with external agencies in the development of digital content and applications 
+ Responsible for customer segmentation (Behavioral, Demographic, Menu) 

• Sales and Marketing Enablement: 
+ Assists sales team effectiveness and success through lead scoring and tracking models, nurturing customers through the marketing funnel for instrument and reagent purchases, and provides potential business opportunities leads to sales teams with alignment to SalesForce.com 
+ Maintains all Showpad materials and access rights 
+ Develops custom digital sales tools 
+ Manages lead generation and management within Marketo and SFDC 
+ Creates lead scoring models in partnership with marketing and the Franchise Leader 

• Business Process and Project Management 
Coordinates people, systems, information, and process in the launch and maintenance of new projects and processes that support the overall business strategy. 
+ Many of these are assisting in the realization of company initiative. 
+ Roll-out of new platforms and technologies across company 
+ Align/create/maintain processes within Marketing, IT, S&C, Legal/Regulatory and external partners. 
+ Coordinates alignment of data and metrics across Pricing, Analytics, Commercial Operations and Salesforce.com 
+ Collaborates with several technology partners (Found SM, Sigstr, Tracker, LinkedIn, Facebook, Trackmaven, Inkling etc) to ensure adoption and overall effectiveness 

• Web Development and Emerging Technologies: 
Maintains leading-edge knowledge in emerging technologies, participates in knowledge sharing and develops innovative strategies to support US RDC marketing initiatives. 
• Presents to marketing and sales leadership regarding trends and areas of new focus for marketing success 
• Develops websites, microsites, and landing pages 
• Development of marketing automation programs (ie email marketing, lead scoring, SFDC) 
• These activities save the organization roughly 750K in outside agency and IT costs per year 

• Content Management: 
Manages the content developed by marketing and Strategy & Communications across all digital channels and ensures that it remains compliant along the content lifecycle. 
• Manages all digital content inside the content approval software platform (Veeva) and is responsible for its compliance 
• Accountable for the content placement across all digital channels 
• Manage content calendars across the entire franchise to ensure alignment and effectiveness 
• Responsible for the execution of Internal communications to sales and marketing (eMag, email digest, text)