Public Relations Associate

New York City, New York
Job Terms:
Start date:
posted by:
Janna Karstens

Job Description:

Our client is a large financial institution in Downtown Manhattan and they are looking for a Public Relations Associate for a 12+ month contract opportunity. This Public Relations Associate job is 40 hours a week onsite, health benefits and 401K offered.

The Public Relations Associate member on the Media Relations team plays a key role on a small staff interacting with media and Financial Advisors, proactively managing news announcements, scheduling broadcast interviews, and handling administration including processing materials through the compliance system. This is a good opportunity to learn on an active public relations team. 

Working with Financial Advisors 
• Manage all incoming queries sent to the Media Relations email box from Financial Advisors and their admin managers (3-5 inquiries per day) 
• Vet, edit and place press releases announcing various Financial Advisors designations, new hires and seminars (4-6 releases per month)
• Work with FAs to place bylined articles with local publications. 
• Vet requests for media interviews from FAs, review and approve reporters’ questions for FAs, work with FAs and reporters to ensure our terms and standards are met 

Proactive Public Relations (PR) 
• Compose, manage, and distribute new hires national announcements for 2 brands
• Schedule national TV media appearances of Chief Investment Office 

Work with media team and PR agency 
• Coordinate advisor interviews for national rankings – Barron’s Top Advisors, REP 
• Coordinate and edit submission for national and local business rankings and advisor awards 
• Local pitching for local offices and staff local interviews as needed (1-2 pitches per month) 

Develop bylined article program, supervising vendor and providing as needed to FAs 
• Edit internally-created materials for future media placements (3-4 pieces per month) 
• Money Sense articles 

Social media 
• Corporate Communications member of the Social Media Team 
• Create tweets and route them through internal systems - write and leverage content to promote 2 brands thought leadership 
• Promote study launches on Twitter 
• Manage twitter approval process for tweets submitted from media agencies 

Administrative responsibilities 
• Update materials through compliance system 
• Create and update: press releases; manage custom publisher to create bylined articles (10 per yea

Client Description:

We’ve worked with this financial client for many years, though not dating back quite so far as when they were originally known as The Bank of Italy! Groundbreaking in 1904, with the founder’s daughter being the first woman to serve on any Board of Directors, and groundbreaking now, with their creating user-centered experiences for its digital platforms - mobile app, responsive web, ATM, Artificial Intelligence and other emerging technologies.

We place candidates in long-term freelance roles with several departments here. Many welcome the opportunity to return again and again, and many are able to move on to agency roles, since the internal creative and digital agencies are run so closely to a traditional agency.

Talk about the best of both worlds! Trade off between corporate and agency throughout your creative career, and add them both to your expanding resume!

Aquenters working here are also well connected, even though the company itself is so big. We buddy you up internally, and make sure we’re not letting too much time lapse between happy hours!