- Newark, NJ
- Job Terms:
- Start date:
- posted by:
- Robin Mortenson
This role is for a Sr. Digital Marketing Analyst. Must have 5 plus years of experience.
Help stakeholders define KPIs for product/campaign. Define requirements for data collection for tagging specialists and data engineers, work with them to implement, perform QA. Create self-serve dashboards for stakeholders, using Adobe Analytics, Excel and/or SQL + Tableau. Do deep dive analyses using PowerPoint to uncover optimization opportunities for marketers and product managers. Do ad hoc analyses as needed. Other tools to be familiar with: Maxymiser, Eloqua, BlueKai, DoubleClick. We are looking for a talented, ambitious, strategic thinker + quantitative analyst to join our marketing and customer analytics team and deliver a tangible business impact to a Fortune 500 company. You will use your strategic thinking to guide marketers and product managers about how to quantify success of their initiatives. You will use your analytical reasoning and technical knowledge to make sure that we have the right data to analyze our customers' behavior.
Hours are generally a total of 37.50 per week.