Digital Marketing Analyst

Mountain View, CA
Job Terms:
posted by:
Courtney Schaefer

Job Description:

Aquent's client, a Fortune 500 multi-national tech company in Mountain View, is seeking a qualified Digital Marketing Analyst for 9+ months!

Overall Responsibilities: 
Search campaigns 32 campaigns in 12 markets targeting 16M Daily Active Users 

Quality is more important than ever: 
Target setting: making sure each campaign is setting the right $CPA levels vs. historical levels 
Results each campaign results are measured against target and vett each methodology used 
Sustained DAUs: verify each campaign’s results are sustained 30d post 

Top 3 Daily Responsibilities: 
-Campaign preparation: identify top use cases, identify methodology to be used, data validation 
-Campaign analysis: measure campaign impact, compare with historical performance, debug/ deep dive into data issues 
-Exploration of new headroom opportunities (by market, by verticals) 

Required Skills: 

  • BA/BS degree in a quantitative discipline (e.g., data science, economics, computer science, mathematics, engineering discipline) 
  • 2 years of relevant work experience in data analysis as well as business application 
  • Fluency with Python, R, SQL, Hadoop, and other relevant tools to manipulate and analyze big data. 
  • Demonstrated ability to analyze and distill data into actionable insights 
  • Demonstrated presentation skills to key stakeholders 

Nice to Have Skills/Not Required: 
-4+ years of relevant work experience in data analysis and business application 
-Ability to influence cross-functionally and work effectively across functions and geographies 
-Ability to dig in and understand the details of a problem while at the same time understanding the strategic view.

Client Description:

One thing we know is that this client, as big as it is, is still setting the standard for not only the product they’re turning out, but for the way they conduct business.

Our client is the global leader in technology, with offices in many major cities. As different as those cities are, you can expect that the personality of each office is the same. Commonalities include bringing people together in the physical work space, outlets for creativity (outside work-related exercises), and a setup for brainstorming on the fly, whenever the opportunity strikes.

What they see in your resume, if you’re selected, is your ability to be an autonomous thinker, and a team player; someone focused, and driven to push the envelope who can also let down their guard and have fun with the team while doing it; someone who has the intellectual capacity to challenge even the most innovative thinkers without the hubris that tends to accompany it. No egos here!

Here, everyone is considered a project owner, and expected to give 100%, even when the path forward isn’t necessarily clear.

Work here, and know you’re working with a Forbes #1 rated company.

Work here, and know you’re setting the pace for digital products globally.

Work here, and find the challenge of your career!

And in case you’re afraid you won’t have time for other things, you’ll be able to take advantage of:

  • Fitness center access

  • Discounts on things like dry cleaning and oil changes

  • Free lunches

  • Convenient commuter shuttles