Loyalty & Personalization Campaign Analyst

Woonsocket, RI
Job Terms:
Start date:
posted by:
Jessica Wolcott

Job Description:

The Loyalty and Personalization (L&P) Consultant job will build, execute, and measure cross-channel campaigns to deliver highly personalized offers and communications to our ExtraCare customers. Ability to multitask several requests, quickly assemble data and generate impactful insights in a fast paced environment are necessary characteristics to succeed in this role. 
•Build and execute campaign segmentation plans in CRM campaign tool. 
•Collaborate with business partners on effective campaign execution strategy and best practices. 
•Write queries to run complex test vs. control analysis on campaign data. 
•Manage business rules and campaign suppressions to ensure customer targeting quality 
•Generate campaign analytics to understand the effectiveness of L&P programs. 
•Deliver insights around L&P programs to enhance future programs. 
•Present findings to the Merchandise leadership team and various other functional groups throughout retail. 
•3+ years in an cross-channel campaign execution role using IBM Unica, Adobe Campaign, or comparable too 
•3+ years in an analytical role coupled with leadership capabilities 
•Highly proficient use of SQL for extraction and manipulation of data 
•Experience using SAS a plus 
•Analytical mindset with detail orientation 
•Ability to multi-task several concurrent requests 
•Ability to quickly pull together data and generate impactful insights to create and deliver presentations to management to concisely explain complex analytical finding to non-analytic peers and internal customers. 
•Solid understanding of retail and/or data driven marketing 
•Must have proficient to advanced skills using Microsoft Excel and Microsoft Power Point 
Bachelor's degree in statistics, mathematics, computer science, quantitative economics or related field 
MBA preferred

Client Description:

This client is a fantastic consideration for those who are seeking exposure to two ever-changing and innovative industries, in one company; healthcare services & retail.

They lead with a true “do-good”, customer-centric focus.

Most people we’ve placed here say the company’s loyalty and personalization program within the retail industry is a standout characteristic. Their agile approach to developing programs, products and offerings is having a direct impact on the size of the teams, and we’re seeing massive growth. What a time to get involved!

This client:

  • Is considered by Fast Company to be amongst the most innovative companies

  • Is listed by Forbes as one of the world’s most admired companies

  • Makes it their mission to guide people toward better health

    • This includes altering the products they offer at retail to more health-conscious offerings!

Our client has recently made a move toward a major merger, which means this is a great time to get involved! Two big industry brands coming together.

Working here gets you into a fast-paced environment, with tons of cross-functional working relationships. You’d have exposure to a number of teams related to any project you’re working on, and we sometimes see freelancers convert to permanent employees on teams they’ve had the opportunity to interact with. This is definitely a standout opportunity!