Digital Marketing Optimization Coordinator

Century City
Job Terms:
Start date:
posted by:
Rae Jones

Job Description:


Our leading entertainment's Digital Consumer Group is looking for a Digital Marketing Coordinator to join their digital customer growth team! This position requires a marketer with strong project management skills within the digital marketing discipline who’s ready to learn and grow the Network digital footprint. 
• Work with agency partners to develop holistic analyses for all client digital platforms 
• Establish, execute, and measure A/B testing 
• Leverage data from analytics and tools to create and own a list of priorities for testing website and landing page optimization, and retention strategies 
• Establish and execute SEO, CRO & ASO solutions that will involve tracking, tagging, and creative 
• Collaborate with social, SEM, digital and offline marketing teams to implement digital marketing tactics designed to meet business marketing goals 
• Maintain project management processes to manage multiple SEO projects and track all details of SEO initiatives 
• Develop and track client Content/Programming calendars to identify digital media opportunities 
• Participating in managing external agencies to deliver against brand and performance marketing briefs 
• Establish and oversee ongoing reporting, which yield qualitative and quantitative trends for ongoing marketing efforts 
• Perform App store keyword research and analysis for ASO 
• Collaborate with agency partners as well as Product, Content, Analytics, Marketing, etc. to increase conversions of promotions and inbound marketing efforts 

• 2-3 years of experience in a digital marketing role, ideally in a digital first consumer business 
• Robust organizational and project management skills around managing creative, digital tracking/tagging, and reporting
• Strong analytical acumen and ability to learn and interpret performance metrics 
• Familiarity with marketing tools such as Adobe SiteCatalyst/Omniture, Google Analytics, BrightEdge, SEMrush, Optimizely, Appsflyer and DeepCrawl is a plus 
• Previous experience with ASO, SMO, CRO a plus 
• Previous experience working within CMS platforms preferred 
• Familiar with multiple keyword research, reporting, and link building tools 
• Expertise with Microsoft Excel, Word, and PowerPoint 
• Basic understanding of web development technologies and HTML 
• Effective communication, interpersonal and organizational skills to navigate effectively in a matrixed organization 
• Able to work independently in extremely fast paced, team environment; entrepreneurial mindset. 
• Enthusiastic to learn, grow, and experiment 

Client Description:

The following questions will be asked of you to be submitted for this role...

1. What Analytics have you worked with before? 

2. What A/B testing tools have you used before? 

3. What tools do you use to project manage? 


If you're interested and able to fully answer the screening questions then I would love to speak with you. Please forward your resume to Rae Jones at rjones@aquent.com. Thanks in advance for your time.