Search Engine Marketing Specialist

Hoboken, NJ
Job Terms:
posted by:
Lauren Rosner

Job Description:

Aquent's TOP eCommerce powerhouse client, is looking for a Paid Search Engine Marketing Analyst (SEM) to work an ongoing assignment, on-location for 40 hours/week, in Hoboken, NJ. Potential to turn permanent. You would be supporting the Manager in keyword builds, ad copy development, PPC campaign management and more. 

Ideal candidates will have 1-3 years experience with Google AdWords (or a strong internship). Must be able to hit the ground running with minimal supervision.

Duties and Responsibilities: 
• Tactical campaign development and daily execution of all paid search campaigns including daily spend monitoring, keyword, ad copy, campaign creation and development 
• Help maintain and grow paid search campaigns, including but not limited to: campaign setup, bid optimization and profit maximization 
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages 
• Closely monitor budget pacing and performance for ROAS, GMV, CVR and Orders 
• Look for new keyword opportunities and product targets 
• Run continuous A/B tests of ad copy, campaign settings and other variables 
• Critically audit and analyze performance data to make adjustments as needed. 
• Monitor SEM trends, best practices and the competitive landscape 

• Must have professional experience with AdWords 
• Comprehensive data analysis and problem-solving skills; able to draw conclusions, able to devise strategic recommendations based on findings 
• Highly motivated and an independent detail-oriented self-starter with ability to multi-task and work in an aggressive, fast-paced environment 
• Proficient with gathering large raw data sets and creating insightful reports 
• Comfortable with excel functions and able to configure pacing and projection estimates 
• Comfortable with Google AdWords, Bing Ads, Yahoo Gemini, AdWords Editor & Bing Ads Editor 
• Develop and maintain reporting on all levels of data from keyword to campaigns for ROI and KPI metrics