#132540

Digital Voice Marketing Manager

Location:
Position can be done remotely - client is in Hartford, CT
Job Terms:
Temporary
Salary:
W2, Hourly, Depends on Experience
Start date:
06/04/2018
posted by:
Blythe Churchill-Joell
Date:
05/07/2018

Job Description:

We are seeking a Consultant with deep expertise in writing for voice at the consumer level to join our client in a hands-on Digital Marketing Manager role. Candidates will have direct, hands-on experience developing, planning, writing, launching, and analyzing in the digital voice vertical. Demonstration of initiative, analysis, and leadership of digital voice projects is required. This is not a learn-on-the-job role.

The ideal candidate is a strategic thinker with experience launching integrated and interactive digital voice skills, with expertise in mobile (e.g., voice-enablement, talk to text) and digital voice. Specifically, the candidate would understand how to build user interaction flows, program content management systems, and write for voice/conversation with specific case studies and examples.  (Client is located in CT but open to remote candidates)

Key Requirements:

  • Ensuring that relevant information across groups (brand marketing teams, technology, creative/production, third-party partners, etc.) is considered and translated into specific actions for assigned digital initiatives.
  • Depth of understanding and a track record of performance/success in voice and writing relevant, on-point conversational content.
  • Understanding of foundational elements of AI and natural language processing (e.g., building chatbots, etc.).
  • Targeting and measuring the effectiveness of specified digital voice initiatives. Identifying key analytics to test and measure upfront, ability to translate measures into business performance.
  • Developing and supporting cross-channel digital marketing strategies that deliver on performance results and overall business objectives.
  • Leading projects to ensure they are meeting expectations and deliver in a timely fashion.
  • Educating partners and other internal teams on best practices.

Client Description:

Our national insurance industry client practices what it preaches, and has a strong health and wellness focus as part of their company culture. As a part of their organization, even as a freelancer, you can expect to be included in that culture!

What else can you expect from this organization?

  • As a congenial and collaborative culture, they’ll welcome you as an equal contributor, and value your opinion when it comes to creative and marketing project creation and delivery.

  • They’re fully committed to an Agile environment, adopting and utilizing standard Agile practices daily.

  • These folks are committed to getting it right, and as such, are quite focused on metrics and ROI. “Measure twice, cut once” is a common phrase that could possibly apply to their project teams. That’s why they value candidates with previous knowledge and experience in designing & managing to drive metrics, and have a keen eye for those with insurance industry experience.

    • Prior knowledge of and familiarity with industry acronyms is a plus.

  • This is very much a matrixed organization, so bring your A-game and communication skills! You’ll be networking with any number of stakeholders related to your creative and marketing projects.

  • Being a larger corporation, the meeting schedule is sometimes heavy. With a strong ability to stay organized and focused on your deliverable, you’ll thrive here!

Certain locations benefit from on-site fitness center facilities, Starbucks, and free parking. Our advice? Bring your walking shoes! Your day has a built in mini-workout. Parking in the CT facility tends to be a bit of a walk from the (very large!) main building, but that will make your fitness tracker happy!

So what's involved in consulting with Aquent?

Benefits: Aquent talent are eligible for a generous health-and-wellness package. Our plan includes: Medical Insurance  - Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. 

Retirement Savings Plan: Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting. 

Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks

Requirements:

Successful Candidate Qualities:

  • 5-7 years of experience in a digital marketing, analyst, or consulting capacity/agency background, with at least 2 years of direct digital voice experience.
  • Track record of using data to form insights and test hypotheses and deploying these learnings to produce material business wins.
  • Excellent communication and project management skills are crucial. Must have the ability to work effectively with a variety of internal and external partners to facilitate project completion in a fast-paced, dynamic environment.
  • Experience with voice/conversational platforms - like Amazon Alexa and Google Home - and content management systems is absolutely critical.
  • Demonstration of program measurement and analysis, including ROI for digital voice programs.
  • Bachelor’s degree or equivalent in a related field.
  • Health care and/or financial services experience preferred, but not required.

Selected candidate required to pass a background check and drug screen prior to the start.