Integrated Ad Sales Marketing Specialist

New York, NY
Job Terms:
Start date:
posted by:
Alexa Falcone

Job Description:

Our top entertainment client located in Midtown Manhattan is looking to hire an Ad Sales Marketing Specialist for a one year assignment offering W2 pay and a generous benefits package.

A. Position Summary: 
The Marketing Specialist, Marketing Solutions is responsible for supporting the development and execution of advertiser based marketing elements and sponsorship packages for company’s cable networks. 

B. Key Responsibilities: 

• Assist in responding to RFPs with both linear and digital solutions by working in tandem with various network departments including Branded Entertainment, Production, Consumer Marketing, Digital, Programming, Talent, Legal, etc. 
• Oversee various aspects of the internal Sponsorship and Value Earned Database (SAVED), including the creation, input and tracking of packages and any related changes throughout the year. 
• Manage various aspects of the Sponsorship Overview and Tracking grid that lists all sold and pending sponsors elements 

• Work closely with Commercial Operations to ensure all marketing solutions elements are scheduled. 
• Create post-sell recap presentations to merchandise executed partnership marketing elements for top level clients. 
• Handle client-based projects as necessary (such as assisting with client integration on-set at program shoots). 
• Maintain strong working relationships with internal DCL divisions as well as external groups (ad agencies, etc.) to drive incremental revenue via the successful sell-in of multi-platform partnerships. 
• Communicate with Digital Media team as it relates to client opportunities. 
• Provide administrative support to the Marketing Manager and Director including budget tracking and reconciliation etc. 
• Attend client presentations and calls. In some instances, may have to present ideas and answer client questions. 
• Maintain open communications with supervisor at all times. 
• Perform other related duties and tasks as assigned or as becomes evident. 

C. Requirements: 
• Four-year college degree or equivalent combination of skills, training and experience. Degree in marketing/communications preferred. 
• Detail oriented and comfort working with numbers (i.e. marketing budgets). 
• Ability to complete projects accurately and in a timely manner. 
• A clear understanding of client service and professionalism. 
• Strong written and oral communication skills. 
• Proficient in Microsoft Office (Word, Excel, PowerPoint). 

D. Metrics: 
• Candidate must have 3-5 years of relevant marketing experience (such as advertising agency, media sales/marketing, event marketing, production, client side marketing). 
• A Bachelor’s Degree in business, communications or a related field, or equivalent combination of skills, training and experience is required. 
• Working under strict deadlines, the Specialist must be able to prioritize projects and workload. 
• A base knowledge of media sales.