Marketing Data Analyst (2+ years exp)

New York, NY
Job Terms:
$30-33/hr. + Subsidized Benefits
Start date:
posted by:
Ro Pilla

Job Description:

We are looking for a Marketing Data Analyst for a 6+ month assignment with our Financial Services client in NYC! You will work in a group with the culture of a start-up but the stability of a 150 year-old company to uncover actionable insights upon which the organization can build informed strategic plans and make day-to-day operational choices. Prefer candidates with experience working directly with business stakeholders to translate requests into meaningful actions and reporting. Self-management, communication and the ability to prioritize/multitask will be key skills.

The Marketing Data Analyst will build relationships with lines-of-business, vendors and media/consulting agencies; identify business goals and develop strategies of translating those into Key Performance Indicators (KPIs). Execute analytics measurement plans that play a key role in enhancing customer experience and performance of online and offline marketing programs. You will investigate customer behavior, attribute revenue, assess business impact and socialize your findings for the betterment of the organization. 

• 2+ years of experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions 
• Fluency in using industry standard reporting tools such as Google Analytics, Adobe, DoubleClick and Excel 
• Familiarity with data platforms such as SAS, R, & SQL 
• Working knowledge of Tableau, Domo or other data aggregation and visualization software 
• Established track record of managing and prioritizing multiple projects and tasks simultaneously 
• Ability to foster new and existing partnerships 
• Sound business acumen with results-driven mindset and sense of urgency 

• Support and evolve US Analytic team practices in executing data management, analytics planning, implementation, reporting and insights across brand initiatives in the US 
• Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses 
• Implement data collection methodologies, automation and processes to support needs for campaigns, website / portal behavior, conversion funnel performance, and ROI 
• Collect, analyze data used to drive actionable and clear recommendations to the Business 
• Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels: 
o Paid and organic search 
o Acquisition and CRM email 
o Social media & influencers 
o Content marketing 
o Display and digital remarketing 
o TV, print, phone and direct mail 
• Determine and share the correlation between online and offline data sources to provide behavioral insights 
• Optimize and scale analytic, IT and data ecosystem linkage, including tag management and campaign management, within the MetLife enterprise model 
• Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale 


Client Description:

Corporate - Financial Services


• Basic knowledge of marketing principles, fundamental finance & budgeting concepts and insurance/ financial services products e.g. life & auto insurance, annuities and brokerage services 
• Working knowledge of project management software e.g. WorkFront, BaseCamp 
• Experience in implementing media mix modeling, multivariate testing and multi-touch attribution e.g. Google A360, Ipsos MMA, Adobe Target 
• Adobe Analytics; web analytics certified