This person will be responsible for content execution and review, including collaboration with internal stakeholders from several Product Pillars. Content channels include digital and direct mail efforts.
- Content Development and Execution:
- Plan, develop and execute integrated marketing content – including blogs, eBooks, infographics, research reports and surveys.
- Design, manage and execute persona based content, with the buyer’s journey in mind.
- Project manage third party vendors and internal stakeholders for content support.
- Content development and execution to support assets and activities such as online programs, webinars, nurtures, and events that map to appropriate target audience and customer buying cycle stage.