#129679

Marketing Analytics Project Manager

Location:
Orlando, FL
Job Terms:
Temporary
Salary:
DOE + Benefits
Start date:
06/04/18
posted by:
Audra Kemmerling
Date:
03/06/2018

Job Description:

  • This is for a 6 month temporary position - there is potential it could extend
  • ​Local candidates only please
  • Must have proof of eligibility to work in the US as W2 employee - sponsorship not available

Responsibilities: 

  • Responsible for managing the day to day coordination, implementation, and data validation of our client's marketing attribution platform (Connected Attribution).
  • This role requires a candidate with a solid project management and data validation background that will work on ensuring tasks are executed efficiently.
  • The Project Manager will be the key liaison between attribution vendor and key stakeholders; managing project plans with deliverables and coordinating with key stakeholders to ensure timely delivery and consistency of data.
  • The project manager will work on validating and confirming that the reporting output is accurate and adhering to the taxonomy and hierarchy set up by the marketing channels.
  • The project manager will also manage the Paid Media reporting for the Omni-channel team by validating and extracting data from each respective platform for analysis conducted by the team.
  • The Project Manager will represent the Omni-Channel analytics team in meetings pertaining to the new marketing platform and will work directly with marketing partners to ensure accuracy and proper aggregation for the ensuing modelling process.
  • The Project Manager will also assist the data science team with information needed for event stream modeling, including taxonomy validation and data preparation. 

Client Description:

Fortune 500 Tourism & Hospitality 

Why Aquent? 

  • Health, Vision and Dental
  • 401k
  • Free Online Training 

Requirements:

​Requirements:

  • 1-5 years of project management experience with an emphasis on paid digital media, web / ecommerce, and CRM preferably in support of marketing and sales functions in the entertainment, travel or amusement park industry; or equivalent combination of education and experience.
  • Demonstrated experience in managing projects with significant and far-ranging impact on the performance of the business in both the short- and long-term as well as requiring significant financial and resource investments.
  • Very strong organizational and problem solving skills.
  • Strong project management competency managing cross-functional roles without direct supervision.
  • Experience in extracting and validating large datasets.
  • Advanced experience with DoubleClick Campaign Manager (DCM).
  • Strong attention to detail.
  • Understanding of marketing attribution strategies.
  • A track record of performance meeting targets and objectives.
  • Demonstrated expertise in executing within or analyzing marketing channels such as Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce.
  • Expertise in understanding marketing integration between Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce • Passion for entertainment industry and guest experience optimization
  • Understanding of segmentation and targeting
  • Experience with business intelligence reporting tools and dashboards