Marketing Writer

Sunnyvale, CA
Job Terms:
Start date:
posted by:
Corey King

Job Description:

We are looking to add a talented marketing writer to our demand generation and digital campaigns team. Our ideal candidate is a collaborative and creative person who can produce clear and engaging copy tailored to a senior IT audience. 

You will be a key member of our digital campaigns teams and will help position our brand and communicate the benefits and advantages of our products. We’re looking for someone who brings an ability to translate technical points of view into content themes and storylines that will resonate with a business audience. You should be able to hit the ground running and have strong experience producing direct response copy for email, landing pages, search ads, display ads and social media. 

Top Daily Responsibilities: 
1. Write clear, concise and compelling marketing copy on deadline 
2. Tailor copy to digital channels including paid media, web, email, and social media 
3. Use data-driven approaches to test and optimize copy to drive conversions 

Additional Responsibilities 
- Ensure tone and style are consistent with brand guidelines 
- Be able to handle multiple projects simultaneously 
- Perpetually proofread your own work and read for continuity 
- Support campaign managers based in the US and United Kingdom 
- Be ready to contribute to campaigns on day one 

- BA/BS degree in Marketing, English, Communication Design, Advertising or equivalent practical experience. 
- 3+ years of proven B2B copywriting experience 
- Experience writing for software companies and - 
B2B campaigns a plus 
- Ability to translate technical subject matter into easy-to-understand copy 
- Bachelor’s degree in marketing, communications or related field 
- Flexible schedule and an ability to meet remotely with UK-based teams as needed 
- Writing samples from digital marketing campaigns will be expected