Product Marketing Manager

Mountain View, CA
Job Terms:
Start date:
posted by:
Courtney Schaefer

Job Description:

3 month Maternity Leave Cover

As the Product Marketing Manager, CRM, you’ll be is responsible for developing and executing the executing the CRM strategy for a subscription product. Your goal will be to grow the business through the development of CRM, lifecycle, and loyalty concepts and campaigns that deliver high impact and build long-term customer engagement. Your responsibilities includes identifying customer segments relevant to different programs and promotions, building a content strategy, insight generation, data analysis and campaign production and deployment. We’re looking for a person with a growth hacking mindset, that is capable of bringing innovation and executional excellence to our program. 

Top 3 Daily Responsibilities: 
_Create customer lifecycle marketing frameworks and strategies to engage and retain customers for a new product, focusing on email but also covering push and in app notifications. 
_Develop and execute comprehensive testing strategies and provide reporting to convey results to stakeholders 
_Lead overall project management functions and deliverables for CRM programs and campaigns, including content development, asset management, localization, and deployment. 

Additional Responsibility: 
_Work closely with our partners (Creative agencies, Product Marketing, Analytics teams) to manage projects and gather feedback and approvals effectively and in a timely manner 

Required Skills: 
_5+ years of experience managing CRM for B2C programs (required) with a strong understanding of customer lifecycle marketing, segmentation and testing strategies 
_Subscription Marketing experience is a plus 
_Prior experience of CRM systems (e.g. Salesforce, Zoho CRM, SugarCRM) 
_Strategically and analytically capable to match day-to-day execution requirements 

Nice to Haves: 
_Project management experience in cross-functional teams 
_Exceptional verbal and visual communication skills 
_Bachelor's degree in any field, MBA preferred