Digital Marketing Manager

Carlsbad, CA
Job Terms:
Start date:
posted by:
Packard Fancher

Job Description:

• Assist with strategy and execution of digital marketing programs and processes across multiple areas of business 
• Delivery of ongoing reporting and analysis of digital marketing programs and select business focus areas on a monthly basis to identify key trends and recommended actions. 
• Analyze customer web journey and identify opportunities to accelerate lead collection and online ordering/add to cart metrics 
• Analyze key marketing programs for Return on Investment and program optimization 
• Collaborate with centralized division resources for best in class digital learning and reapply into Synthetic Biology and Sample Prep. 
• Work closely with Global Market Development Managers to support programs in the digital and social marketing channels. 
• May perform other related duties as required and/or assigned. 
• Travel is required (10%). 

Minimum Qualifications: 
• Bachelors degree in business, marketing, science, or related degree 
• 3-5 years of experience in marketing, e-business, analytics, technical service, product management or other closely related position 
• Exceptional communication skills 
• Analytical thinking skills and experience in analyzing trends on a business 
• Strong digital marketing understanding in various channels and digital performance metrics, SEO and Google AdWords, and ecommerce 
• Desire to learn and work across multiple teams 
• Strong business acumen and customer focus