#128556

Email Marketing Coordinator

Location:
San Francisco, CA.
Job Terms:
Temporary
Salary:
Depends on Experience
Start date:
02/20/2018
posted by:
Lauren Fusco
Date:
02/08/2018

Job Description:

Our client, a Global eCommerce Giant, is looking for an Email Marketing Coordinator! 

Must haves: 
-Intermediate to advanced Excel experience 
-pivot tables, end to end data analysis 
-2-3 years HTML Experience 
-1-2 years of experience with email marketing 
-1-2 years of experience with email service provider 
-Microsoft office: Excel, PowerPoint, Windows, Word 

Plus: 
-JavaScript 
-Design experience 
-SQL 
-Experience with Social Media (Facebook, Twitter, Pinterest, Instagram) campaigns 
-Experience in SEO or SEM 
-Experience in display marketing campaigns 
-Experience with app notification campaigns 

Day to Day: 
 Email HTML production 
 Email campaign set up 
 Executing email segmentation through internal tool set 
 Build audience lists and validate counts and data fields 
 Schedule and send emails 
 Support creative email asset development - Write creative briefs and set direction for Creative 
team 
 Consolidate and provide feedback from Marketing and DSO teams during the email development 
process 
 Work with Creative Producers to identify and optimize process improvements 
 Gather feedback from Marketing and Merchandising teams and make business critical changes 
to emails 
 Prepare emails for deployment – add tracking tags, QA links, images, copy 
 Run reports and provide analysis for assigned campaigns 
 Share recommendations on future optimization strategies with email team and relevant business 
partners 
 Be an active participant in team discussions about competitive landscape, trends, email strategy 

Email Strategy and Creative Development (10%) 

- Work closely with business partners to align on strategy for assigned campaigns (5 – 7 / week) 
- Support creative email asset development 
- Write creative briefs and set direction for Creative team including email objectives and messaging hierarchy 
- Consolidate and provide feedback from Marketing and DSO teams during the email development process 
- Work with Creative Producers to identify and optimize process improvements 

Segmentation, HTML Generation and Campaign Set Up (70%) 

- Build emails using HTML 
- Gather feedback from Marketing and DSO teams and make business critical changes to emails 
- Build audience lists and validate counts and data fields 
- Prepare emails for deployment – add tracking tags, QA links, images, copy 
- Schedule and send emails 

Reporting & Analysis and Process improvement (20%) 

- Run reports and provide analysis for assigned campaigns 
- Share recommendations on future optimization strategies with email team and relevant business partners 
- Assist with development and launch of new email tools and technology 
- Identify areas of improvement and provide recommendations 
- Be an active participant in team discussions about competitive landscape, trends, email strategy, etc…