Top Consumer Goods client is seeking an Assistant Brand Manager for a 10 month temporary assignment with full benefits. Assignment has potential to extend if it's a good fit!
Under the general direction of the Global Brand Team Manager you will:
Partner with cross-functional teams to execute basic plush product line, including finding innovative ways to grow the business.
Leverage creative thinking and consumer insights to assist in product innovations and better meet/exceed consumer demands.
Assist in development of overall go-to-market product strategy
Become the global consumer insights and competitive market segment expert and leverage learning across product lines.
Collaborate with Global Brand teams and Regional partners in the development of special assets and information.
Assist with analysis of products, brand and category performance
Provide timely and consistent communication on product development and key information to internal business partners.
Analyzes data and asks open-ended questions to clarify underlying issues clearly; makes preliminary recommendations and escalates issues promptly as required.
Understands and uses basic business and financial tools to develop and analyze effectiveness of POS trackers, historical POS and trends, etc; able to give preliminary recommendation based on analysis.
Demonstrates basic knowledge of brand P&L (e.g. elements of TLP, cost sheets, etc.) and its components to determine implications of marketing decisions on brand/product profitability
Applies customer and market knowledge to manage demand planning, forecasting and inventory levels.
Monitors news and advertising media to keep abreast of competitive activities across Hasbro’s markets (e.g. review promotional activity, advertising, public relations efforts and new product launches) and shares key information/learnings with own team
Understands and leverages basic knowledge of competitors’ strengths and weaknesses that could impact Hasbro’s product/brand strategy, retail channels and market share
Systematically reviews consumer data (e.g. demographics, preferences, buying patterns, etc.) to identify and understand basic customer needs, preferences and opportunities.
Openly shares own ideas to enhance value based on consumer insight and emerging trends and uses others’ ideas on product/marketing as a starting point, enhancing and building on them.
Applies basic knowledge of different types of business models so as to effectively leverage them; questions new activities/ initiatives related to current/new business model.
Articulates with clarity and conviction, offering several logical arguments to gain acceptance of an idea or solution in a positive manner
Delivers basic presentations in a clear and concise manner to ensure accurate messages are communicated; confirms common understanding.
Invests time to establish rapport with cross-functional/cross geography team members and seeks to understand their unique process requirements and concerns
Cooperates and relates to others in a personable manner to create communication transparency and build effective relations with team members
transparency and build effective relations with team members
Mid-Level: Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred
3 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
• Knowledge of the steps necessary to bring products to market
• Proven experience in consumer organizations where marketing drives revenue.
• Expertise in planning, prioritizing and goal setting including the ability to manage multiple projects, determine project urgency and create detailed action plans.
• Global mindset. Understands unique challenges and/or constraints involved in doing business globally
•Expertise in transforming a strategy and vision into actionable plans.
•Expertise in product development from concept to retail.
•Effectively multitasking through competing priorities across Brands, initiatives and activities.