#128374

Technical Data Analyst (Marketing)

Location:
Boca Raton, FL
Job Terms:
Temporary
Start date:
02/12/2018
posted by:
Lauren Rosner
Date:
02/06/2018

Job Description:

Aquent's Fortune 500 client is looking for a Marketing Analyst to work a 6 month assignment, with potential to extend, on-site in Boca Raton, FL.

Responsibilities: 

  • Responsible for analytical support for the purpose of informing strategic initiatives across the company aimed at increasing revenue and maximizing ROI.
  • Accountable for driving valuable fact-based and quantitative consumer insights from internal systems and to synthesize key findings which inform business and strategic marketing strategies.
  • Critical thinking abilities to conduct a root cause analysis and executes statistical and mathematical solutions for business problems. 

Requirements

  • 10+ years’ practical experience with Business analysis, Data extraction in SQL, Forecasting Techniques and data analytics 
  • Strong mathematical background and experience with crunching large numbers and applying appropriate mathematical models to deliver insights 
  • Experience in Marketing domain is a must – Working on campaign effectiveness, A/B Testing, Customer Journey, MMM Attribution, ROI and ROAS by marketing vehicle, customer retention strategies, cost of customer acquisition, cost of customer retention, Life time value, customer segmentation, 
  • Extensive experience in statistical analysis on large volumes of data to provide insights to business. Experience with but not limited to - T-tests, Exponential Smoothening, Time Series, Moving Average, ARIMA, SARIMA, Cluster Analysis, Principal Component Analysis, Linear and Non Linear Regression 
  • Experience with email campaigns and measurement of campaign effectiveness 
  • Experience in email personalization (based on offer or content) 
  • Experience working with third party data providers like DNB, Axciom, Infogroup to utilize firmograhic, phsycographic and demographic data 
  • Experience working with digital channels like – Paid search, Natural Search, PLA, Email, Affiliates, LIA 
  • Experience in b2b business would be a plus