Briefing Center Program Manager

Palo Alto, CA
Job Terms:
Start date:
posted by:
Annie Lucia

Job Description:

This position drives the development and delivery of world-class customer briefings enabling increased sales and strengthened customer relationships. The Briefing Program Manager will report to the Senior Manager of Strategy and Planning for the VMware Briefing Program. 

•       Role is highly visible and requires the skill and business etiquette to interact with Sales, Senior Management, Partners, and Customers.
•       Convert with the Marketing Team, they work together in tight group and the Team will have to work collaboratively and assist each other on tasks during Briefing.
•       Polished Program Manager and articulate priorities to different levels of Executives and an sophisticated thinker.
•       Able to dress appropriate (Formal Attire) for business briefing with Executives.
•       Delight the clients with Seamless experiences during Briefs and high level visibility Conference call.
•       MUST: Executive program & Event Experience/Management- High level Customer program

Responsible for the end-to-end management of individualized customer briefings which include the following elements:

• Lead the discovery phase with Account Team to determine briefing objectives and sales opportunities. Draft an agenda based on this input and send to Account Team to ratify with Customer. (This requires high-level knowledge of our client's products/solutions and the development of expertise in making speaker recommendations that map to Customer business issues, Customer/Partner attendees, and Sales’ objectives.)
• Lead the planning phase which includes working with the Account Team and Briefing Coordinator to ensure logistics are handled; and with the presenters to ensure they are fully prepared to participate in the briefing
• Lead the execution phase in collaboration with the Account Team, the Briefing Coordinator, AV Support, and the Catering Team.
• Introduce speakers
• Summarize the ‘customer insights’ presentation
• Record key points and action items for post-briefing analysis
• Work with the Briefing Coordinator on contingency planning to accommodate last minute changes or urgent requests
• Encourage the Customers and Account Team to complete the evaluation forms
• Clean-up the briefing room when your group leaves for the day
• Manage the follow-up phase of a briefing by ensuring evaluations were completed, chasing down the Account Team if they were not, adding your summary of the briefing to the system generated ‘closing’ email, and sending thank you emails as appropriate.
• Distribution and analysis of post-briefing feedback that provides valuable information to the Account Team on the outcome of the briefing, customer feedback, and action items for follow-up with Customer.
• Other responsibilities include, but are not limited to:
• Managing large events such as multi-customer briefings
• Managing briefing center associated projects (i.e., speaker training, iPad Briefing app, SAP arena)
• Support briefing center efforts during large annual event


Key Characteristics

• Must be able to thrive in a team environment and support the goals of the department, organization and company (e.g. have your teammates’ backs at all times)
• Impeccable attention to detail, strong organizational skills and willingness to cheerfully handle administrative aspects of the position (e.g. get coffee, clear dishes, whatever it takes to improve the Customers’ experience)

Required/Desired Skills

- Executive program & Event Experience/Management- High level Customer program
- Bachelor’s degree and 5-7+ years professional experience preferably in software marketing, sales or business development
- 3-5 years of Executive Briefing or Customer Program experience
- Strong leadership and smart problem resolution skills with a solid understanding of the operational requirements of a briefing program
- Exquisite written and oral communication
- Outstanding time management, planning, and organizational skills
- Ability to influence others and work collaboratively
- Project management skills from proposal to execution
- Ability to work in fast-paced environment requiring quick decision-making ability
- Professional appearance, willing to dress in business formal attire