Global Marketing Manager

Carlsbad, CA
Job Terms:
Start date:
posted by:
Packard Fancher

Job Description:

The Market Development Manager Syn Bio will develop and execute on marketing programs using a multi-channel go-to-market strategy. This experienced, dynamic manager will work with a broad team, across multiple programs, and support our regional partners to contribute to the overall growth of the business, globally. 

What will you do? 
* Develop strategic marketing plans , including analysis of customer segments, competitor analysis, sales funnels, business trends, and market opportunities. 
* Develop and execute engaging, bold tactical marketing plans for new and/or existing portfolios. 
* Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs. 
* Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more. 
* Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams. 
* Develop and manage a robust lead generation funnel for our portfolio 
* Coordinate with global functions to ensure consistency with brand profiles and company standards. 
* Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach. 
* Work closely with regional marketing development managers to build and execute marketing programs within their regions. 
* May perform other related duties as required and/or assigned. 

Required Qualifications: 
* 5+ years of experience developing marketing strategy and successfully implementing marketing plans . Life Science Preferred 
* Exceptional communication skills as well as analytical, project management and planning skills necessary. 
* Demonstration of digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches. 
* Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products. * Strong business acumen and customer focus are essential. 
* Bachelor's degree in business, science, related degree. Desired Qualifications: 
* Bachelor's degree in Biology, Biochemistry or related discipline. 
* Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution. 
* Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment. 
* Experience with marketing and voice of customer VOC. 
* Travel is required. (25%) 

Preferred Qualifications: 
* MBA strongly preferred.