Marketing Project Manager

Hartford County, CT
Job Terms:
W2, Hourly, Depends on Experience
Start date:
posted by:
Blythe Churchill-Joell

Job Description:

Our client is seeking a Consultant, for an upcoming need, to oversee all facets of direct-to-consumer (DTC) marketing and predictive model development for the two key clients. This individual will be responsible for gathering internal client needs and developing the go-to-market tactical plan.

This involves all campaign strategy development, analysis, and execution support. The Consultant will also oversee an offshore team to create predictive and channel models that optimize marketing spend and segmentation modeling to optimize content to be delivered at the individual level. This role will build project plans to hit open enrollment dates that encompass off-line and online multi-channel business through direct mail, email, outbound telemarketing, digital and social channels to prospective and existing customers.

Additionally, the Consultant is responsible for supporting the cross-sell of products to existing customers through various channels including but not limited to: telemarketing, email, digital, direct mail and customer communications. 

This role is responsible for supporting the majority of planned DTC channel growth in 2018 to meet client goals for sales, membership, and business commitments to the organization. Successful candidates will have a strong analytical and project management background and experience working in a dynamic, evolving environment with multiple cross-functional partners including offshore modeling teams.

Key Responsibilities: 

  • Manage offshore modeling and analytics resources. 
  • Develop rapport with clients to manage expectations and to deliver direct-to-consumer online and off-line marketing campaigns on time and within budget. 
  • Coordinate the design of marketing tests with control groups, including content, channel, and targeting. 
  • Work closely with the internal Marcom groups to develop and ensure compliance. 
  • Maintain all financial records and analysis to support the client.
  • Ability to work with data within Excel or SAS, as needed, to support analysis work and client support.


Client Description:

Our client is a Fortune 500 company. Benefits Aquent talent are eligible for a generous health-and-wellness package. Our plan includes: Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting. Other features:

Dental insurance

Vision insurance

Flexible spending accounts

Professional training

Discounts and Perks


Ideal candidates will offer:

  • Bachelor’s Degree in a technical field; MBA or Master’s Degree preferred 
  • 5-8+ years of relevant analytical marketing experience and project management 
  • History of consistently delivering business results 
  • Experience in managing a large budget and P&L 
  • Ability to work effectively in dynamic, rapidly changing, team-based environment. 
  • Must balance high-priority, long-term projects with short-term, immediate deadlines. 
  • Solid creative thinking and problem-solving skills. 
  • Ability to foster collaboration, value others perspectives and gain support and buy-in for organizational proposals. 
  • Excellent presentation and written communication skills, executive presence 
  • Proven ability to lead in a heavily matrixed environment
  • Demonstrated skill set working within Microsoft office and comfort level working within SAS for basic functions.
  • Insurance industry experience a plus, but not required
  • Preference will be given to those with expertise in predictive analytics and consumer direct marketing.