Global Web Producer

New York, NY
Job Terms:
Start date:
posted by:
Lara Mason

Job Description:

Our consulting client is looking for a Global Web Producer for a 3 month contract with the strong possibility to extend.

The Digital Campaigns team is part of the Global Marketing Organisation, and is responsible for the development and maintenance of the global digital presence and the delivery of digital campaigns. 

Reporting the Global Digital Campaigns Lead, the Digital Campaigns and SEO Manager is part of a team of project and content managers. They will work with content owners and business stakeholders to deliver exceptional end to end digital campaigns across the website, app, and social channels. 

He/She will act as a digital consultant to the business and be deeply involved in the planning and execution of content and website development projects. The candidate will also have advanced organic/paid search knowledge and will be required to provide guidance on best practice, development and execution of SEO strategies with the goal of increasing traffic. 

They will work with Adobe AEM CMS, Adobe Analytics and search specific tools, manage in-house and external creative, search and development resources. They will also work closely with internal functions, such as Brand, Marketing & Insights, Digital experience and optimization teams, IT, and build relationships with stakeholders across the firm. 

The candidate will need to gain a detailed understanding of the companies overall digital strategy and best practice guidelines, and be able to demonstrate and articulate it effectively to influence stakeholders and effect relevant change in strategy and behavior. The candidate will deliver measurable improvements against agreed KPIs for content, campaigns and search for each stakeholder group. 

The candidate will also have strong analytical capabilities and use website, search, and social media data to measure success against project KPIs and make continuous improvements. They will have a solid grasp of best practice content marketing and experience in the development of a range of digital content types. A detail oriented problem solver who can support the challenge of improving site-wide SEO. 

Client Description:

• Project management of digital campaigns, and website development and maintenance 
• Planning digital content – developing content themes and calendars 
• Analysis of website metrics, and search/social data to optimise web presence and promotional tactics 
• SEO: advanced searcher demand/keyword analysis and content optimisation capabilities 
• SEO: Assist in technical implementation of strategies 
• SEO: Train others on best SEO practices 
• SEO: Uncover opportunities through traffic, crawl and error logs, site audits, and competitive analyses 
• SEO: Experience across device optimization 
• Developing content for onsite promotion and social channels 
• Help define best practice by ongoing measurement and documentation of successful approaches 
• Building working relationships with content owners, key stakeholders, developers and clients both internally and externally. 

Skills & experience 
• Strong experience and robust examples for planning digital content – developing content themes and calendars. 
• Liaising with and managing 3rd parties to co-ordinate multiple dependencies. 
• Exceptional interpersonal, communication and presentation skills – ability to work with a wide range of business stakeholders 
• Planning and executing digital campaigns and website development projects 
• Knowledge of digital content development & marketing 
• Professional project management skills 
• SEO: Strong working knowledge of SEO tools for organic and paid campaigns/content. 
o SEO keyword research and mapping 
o In-depth knowledge of SEO principles and analysis 
o Reporting on SEO KPIs 
• CMS: Adobe Experience Manager (CQ6) 
• Analytics: Adobe Analytics/Omniture 

• Task management tools (Workfront) 
• Site planning, Wireframing, Image editing tools 
• Development of interactive data tools: i.e. Diagnostic / Charting 
• Video production 
• Experience working in a large, matrixed organization 


Freelancing long-term with Aquent gets you access to some pretty cool things:

- You're paid weekly

- Subsidized health and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)

- Access to Fidelity 401(k)

- Access to FSA Program (pre-tax payment toward bus or train passes, etc.)

- Direct deposit for your paycheck

- Access to our Talent Rewards Program (we reward for referrals!): https://aquent.com/rewards/

- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/

- Access to free online courses via Lynda.com

- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)