- East Bay
- Job Terms:
- DOE (competitive)
- Start date:
- posted by:
- Jessica Cizek
A popular lifestyle and home goods brand is seeking a Sr. Digital Marketing Manager with 5+ years of experience, some of which must be in retail/e-commerce. In this role, you will oversee the omni-channel strategy of key digital marketing programs including: Paid Search, Affiliates and Display. This candidate will be a skilled multi-tasker with a strategic, analytical and creative mindset and extensive experience managing online and in-store budgets.
Principal Duties and Responsibilities:
Day-to-day management of digital marketing programs including strategy, execution, optimization, reporting and budgets.
Define, analyze, and implement changes to drive key customer metrics, including conversion, lifetime value, and return on investment for digital initiatives.
Hitting growth goals for key omni-channel programs: Affiliates, Paid Search, Display.
Own online promotional calendar from strategy to execution. Oversee Associate Ecommerce Marketing Manager to ensure accuracy of online promotions and coupon code setups.
Identify and oversee relevant strategic partnerships, key vendor relationships and program implementation.
Continuously monitor ecommerce trends, tools and resources and evaluate their potential impact and relevance for the brand.
Home goods retailer, but you will be employed by Aquent. Freelancing long-term with Aquent gets you access to some pretty cool things: You're paid weekly with the option for direct deposit Subsidized health (including term life and LTD) and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk) Access to Fidelity 401(k) Access to FSA Program (pre-tax payment toward Bart passes, etc.) Access to our Talent Rewards Program (we reward for referrals!) Access to free online courses via Aquent's Gymnasium to help you develop your skills: http://gymnasium.aquent.com/ Access to free online courses via Lynda.com Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up).
5+ years work experience in the retail digital sector, preferably in specialty retail BA or BS Degree required, preferably Marketing, Business or related field
Expertise in driving omni channel sales growth through digital marketing channels (Paid Search, Affiliate Marketing, Programmatic Display and Retargeting).
Proven track record managing omni-channel budgets and sales forecasts for a large retailer
Experience working cross-functionally with Designers, Web Developers, Marketing & Social Media Teams.
Direct experience in online analytics, preferably Omniture Site Catalyst & Google Analytics in a retail ecommerce setting.
Knowledgeable on creating tracking parameters for campaign set-ups. (Omniture & GA tags)
Experience with product data feeds and optimization.
Experience in audience targeting and/or DMP.
Ability to direct web developers on new pixel implementation and tracking requirements.
Strength in developing, delivering and analyzing top level and detailed performance reports by marketing channel.
Superior project management skills with attention to detail and accuracy.
Strong organizational, time management and prioritization skills. Ability to manage multiple projects simultaneously.
Excellent verbal, interpersonal and written communication skills.
Ability to anticipate needs, innovate and flourish in a fast-paced retail environment.
Understanding of ecommerce and digital media trends, tactics, and developments.
Experience with MarketLive or similar CMS/ Ecommerce platform preferred.
Proficient with Microsoft Office suite including advanced Excel and PowerPoint.