#127178

Digital Marketing Consultant

Location:
Washington, DC
Job Terms:
Temporary
Salary:
Competitive
Start date:
02/05/2018
posted by:
Chris Woodbridge
Date:
01/09/2018

Job Description:

Our client in Washington, a large federal consultancy is in need of a Digital Marketing Consultant

for a long term assignment in DC. 


• Identify opportunities to automate outreach from existing customer retention activities using Salesforce Marketing Cloud 
• Work with Business leadership to identify and outline sequences of customer engagement for 3-5 high priority interactions 
• Partner with Analytics practitioners by providing business context to customer segmentation activities to define the audience for each sequence 
• Define the engagement sequence entry/exit points and step-by-step execution process 
• Work with technical development teams to translate business rules into technology requirements and validate outputs of Journey Builder blueprints.