Our client in Washington, a large federal consultancy is in need of a Digital Marketing Consultant
for a long term assignment in DC.
• Identify opportunities to automate outreach from existing customer retention activities using Salesforce Marketing Cloud
• Work with Business leadership to identify and outline sequences of customer engagement for 3-5 high priority interactions
• Partner with Analytics practitioners by providing business context to customer segmentation activities to define the audience for each sequence
• Define the engagement sequence entry/exit points and step-by-step execution process
• Work with technical development teams to translate business rules into technology requirements and validate outputs of Journey Builder blueprints.