Alliance Partner Marketing

Palo Alto, CA
Job Terms:
Start date:
posted by:
Cecilia Krepelka

Job Description:

Key responsibilities include:
•       Plan, manage and execute joint marketing activities between.
•       Define marketing strategies to promote product thought leadership targeting the installed base. Develop marketing assets such as solution briefs, whitepapers and videos to deliver key messages to targeted audiences.
•       Engage with product marketing, partner marketing, corporate marketing and field marketing to plan and execute marketing programs that promote the partnership and joint offerings.
•       Define and execute demand generation programs for joint offerings including events, digital campaigns, social media and webinars.
•       Provide marketing support for partner programs that promote the development of partner ecosystem for joint offerings.


•       5+ years of relevant work experience in alliance partner marketing, product marketing and/or demand generation in high-technology companies, ideally in cloud and/or enterprise software space
•       Bachelor’s degree in business, marketing, or relevant field of study.
•       Ability to build and execute Go to Market partner programs
•       Manage execution of marketing events, campaigns and activities
•       Strong project management skills with a focus on execution, working with cross-functional teams
•       Strong Microsoft Office skills required
•       Excellent (written and verbal) communication and interaction skills
•       Great team player, strong influencer, and ability to lead cross-functional groups with an orientation towards execution
•       Cross-group collaboration, creative thinking, problem solving and have a bias for action