Digital Marketing Manager

Carlsbad, Ca
Job Terms:
Start date:
posted by:
Erica Schmidt

Job Description:

- Help lead day to day development and delivery of Digital Marketing advertising strategies, executions, and reporting as well as thorough ROI analysis across all demand generation channels
- Partners with the team members and business partners to develop, execute, and measure integrated digital marketing campaigns, aligned with business goals
- Collaborates with internal clients to deliver enhanced digital marketing solutions
- Provides strategic guidance and develops other members of the digital marketing team to ensure they stay current with changes in the digital marketing space
- Influences and educates the wider corporate marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing, advertising, and selling tactics and technologies

- BA/BS in major in business or technical field or equivalent professional experience preferred
- Minimum of 4 years of progressive experience in Digital Marketing, specifically paid media
- 4+ years of experience in customer driven digital marketing, advertising, or eCommerce from consumer or technology industries
- Expertise in all aspects of SEM using Google AdWords, Bing, and other paid search platforms
- Experience managing and optimizing social media and display advertising campaigns
- Proven track record of creating, optimizing, and reinventing campaigns to constantly improve results delivered
- Strong Excel skills with the ability to manage and update campaigns via bulk upload process
- Direct experience with Adobe Media Optimizer (or other DSP’s), Adobe Analytics/Omniture, and DMP platforms a plus
- Experience managing multiple strategic clients and budget allocations
- Excellent verbal and written communication skills
- Strong time management, organizational, planning, and prioritization skills
- Self directed and motivated, with the ability to efficiently operate independently
- Experience developing and driving organic search engine marketing (SEO) campaigns

Preferred Qualifications:
- Master’s Degree
- Google AdWords Certification
- Science based work or educational experience
- Account or project management experience
- DMP Experience