Marketing Automation Specialist

Carlsbad, CA
Job Terms:
Start date:
posted by:
Packard Fancher

Job Description:

- Manages web merchandising initiatives and processes for our biotechnology client's websites working across the divisions and regions 
- Implement a multichannel platform that enables streamlining data, enabling continuous engagement with personalized marketing 
- You will be required to validate campaign technical requirements with marketing teams 
- Design Interactive strategies and treatment rules 
- Design and Configure IBM Interact related components offers, channel, strategy, events, interactive zones, segments 
- Analyzes KPIs and advises marketing teams of opportunities to optimize campaign performance 
- Trains business partners on usage of merchandising and promotional capabilities and processes 
- Works with marketing teams to gather requirements, translate business needs into technical execution for web merchandising functionality 
- Partners with the Digital Technology Delivery team to scope, develop and launch new features and functionality that deliver results in terms of revenue and customer satisfaction 
- Reports on merchandising performance and highlights insights to drive decision-making and initiative prioritization 
- Stays up-to-date on web merchandising best practices and leverages external resources to improve the performance of the website 
- Performs other duties as assigned 

Minimum Requirements/Qualifications: 

- Bachelor’s degree 
- 3-5 years of marketing experience 
- Interpersonal skills: exceptional verbal/written communication, listening skills with attention to detail 
- Dynamic merchandising experience preferred 
- Experience in IBM Products 9.0.0 and above, specifically Unica Interact, Emessage, SilverPop, Campaign, UBX, etc. (ie. IBM Watson, IBM Marketing Cloud or IBM Watson Commerce) 
- Experience in executing campaigns in Unica Interact. 
- Basic SQL, HTML, CSS, Java knowledge 
- Make insightful decisions based on data and/or analytics 
- Demonstrated ability to prioritize multiple tasks and work multiple projects concurrently with a sense of urgency to meet deadlines 
- Experience establishing and maintaining business process documentation and training materials 
- Team player great at collaborating with inter-disciplinary teams including marketing, sales, customer support, information technology and business executives.