We are looking for a beauty copywriter for 20 hours a week, based in New York City, can come into the office once a week to coordinate with the project manager on email/site copy needs. Beauty experience a must – ideally natural/science/claims language experienced. The main task will be working on Broadcast emails (supporting product launch, product category pillars or promotions) as well as working on direct response website copy.
- Write creative, brand-appropriate copy, proof and edit copy for all forms of marketing and advertising; both online and offline
- Write effective copy aligned with brand strategy for a variety of audiences
- Develop systems and processes for managing copy workflow
- Collaborate with Creative and Marketing teams on large and small-scale projects: email campaigns, landing pages, etc. to ensure maximum messaging impact
- Monitor effectiveness of campaigns
- Use SEO principles to maximize copy’s reach