Lake Forest
Job Terms:
posted by:
Jessica Wolcott

Job Description:

• Write and edit product copy for the companies website while adhering to the companied style and voice
• Continually enhance the customer experience by providing quality product content and applying SEO principles that drive product search and selection

• Interpret complex technical information to develop persuasive, highly impactful, benefit-driven copy that drives customer buying decisions
• Explore and analyze product information from various sources to craft product descriptions to enhance customer search and select process
• Ensure SEO principles are applied to online copy, including ads and individual product descriptions
• Create and maintain database of core enhanced product content for use across all channels
• Work with business partners, including catalog and online merchandising and product management, to identify marketing objectives and the strategies to implement them into effective product content

• 3+ years of catalog, web, or other related professional copywriting experience
• Bachelor’s degree in marketing, advertising, journalism, English or communications-related field
• Excellent grammar and communication skills
• Strong knowledge of Microsoft Office applications; knowledge of Stibo STEP and SharePoint a plus
• Must be detail-oriented, with the ability to work in a team atmosphere and manage simultaneous projects under tight deadlines, while maintaining high-quality work
• Must be proactive and demonstrate problem solving and analytical thinking