#125285

Digital Copywriter

Location:
Oakland, CA
Job Terms:
Temporary
Salary:
Up to $46/hr (Depending on experience)
posted by:
Molly McGriff
Date:
11/07/2017

Job Description:

The Infrastructure Management Group (IMG) Channel Marketing Team is looking for an experienced communications professional who is self-motivated and has expertise in providing complex marcom consultation, planning, implementation and recommended solutions for multiple programs and projects (targeting both internal and external audiences) to meet organizational and brand reputation goals. The Channel Marketing Team is looking for a dynamic, self-motivated individual with experience and skills in customer-facing communications and web content management. The IT Content Specialist will be responsible for writing, editing, and proofreading online content as well as ensuring that it meets established content standards. Additionally, this role will be responsible for crafting site promotions, email newsletters, and online outreach campaigns. The IT Content Specialist will report directly to the Sr. Director of IMG Channel Marketing. S/he will work closely with other members of the larger team as well as service teams and service support functions throughout the organization – so strong communication skills are needed. The ability to be successful in this role relies on extensive experience and judgement to plan and accomplish goals. A wide degree of creativity and latitude is welcomed and expected. 

Key Responsibilities: 
• Develop, copy, edit, and proofread content 
• Assist with the creation and maintenance of website content, including service pages and landing pages 
• Conduct interviews with internal stakeholders to extract pertinent information and develop engaging content 
• Assist and collaborate on various marketing/communications projects 
• Write customer-facing content for: site promotions, email newsletters, and other online outreach campaigns 
• Research and write engaging content to be used in the form of videos, webinars, infographics, etc. 
• Understand and adhere to brand/product-specific standards for content including tone, voice, and style 
• Participate in content brainstorming sessions with stakeholders and contributors 
• Collaborate with creative team to incorporate effective web design 
• Support and maintain master content calendar 
• Complete other communications activities as assigned 
Basic Qualifications: 
Experience 
• Minimum five (10) years of related experience 

Education: 
• Bachelor’s degree in related field, OR five (5) years of experience in a directly related field. 
• High School Diploma or General Education Development (GED) required. 
Preferred Qualifications: 
• Self-motivation: You can figure it out and get it done 
• Strong verbal comms skills: ability to articulate your creative process, thoughts and ideas 
• Creative thinker: Ability to translate marketing objectives into effective and compelling marketing copy 
• Excellent interpersonal skills: positive attitude, sense of humor and ability to thrive in a collaborative environment with multiple teams 
• Deadline-driven: experience working on multiple projects at the same time (including organizing and prioritizing workload and working efficiently under deadline-driven pressure) 
• Details oriented: a devotion to accuracy and proper grammar 
• Passion for learning: a commitment to keep up with the latest industry trends in both communications and digital marketing 
• Current on technology, digital trends and best practices: proficiency in Microsoft Office Suite, Adobe InDesign, Word Press, Search Engine Optimization (SEO) best practices 

Top Daily Responsibilities: 1. Develop, copy, edit, and proofread content 
2. Assist with the creation and maintenance of website content, including service pages and landing pages 
3. Conduct interviews with internal stakeholders to extract pertinent information and develop engaging content 
4. Assist and collaborate on various marketing/communications projects 
5. Write customer-facing content for: site promotions, email newsletters, and other online outreach campaigns 
6. Research and write engaging content to be used in the form of videos, webinars, infographics, etc. 
Skills a Top Candidate Should Have: 1. Excellent writing skills 
2. Excellent consulting/interviewing skills 
3. Self-directed 
4. Deadline-driven: experience working on multiple projects at the same time 
5. Experience working with content management systems/CMS 
Desired Skills: 1. Experience working in IT communications role 
2. Experience working in Health Care 
3. WordPress experience 
4. Experience working in corporate communications 
Soft Skills: 6. Self-motivation: You can figure it out and get it done 
7. Strong verbal comms skills: ability to articulate your creative process, thoughts, and ideas 
8. Creative thinker: Ability to translate marketing objectives into effective and compelling marketing copy 
9. Excellent interpersonal skills: positive attitude, sense of humor and ability to thrive in a collaborative environment with multiple teams