In this assignment, you’ll manage co-marketing initiatives (activities for and with merchants) for Aquent's client. You should have experience marketing within the retail environment (e.g. be able to develop and execute compelling in-store signage) as well as with a range of direct response channels like emails, direct mail, digital and others.
The role gives you the opportunity to work directly with merchant partners as the primary marketing point of contact with them. You’ll listen to what their goals are and develop co-marketing plans that drive volume for them on the client platform. This role requires you to drive strategy and execution of campaigns that will meet the goals of the merchant as well as promote awareness and business for client.
You will manage strategic development for the co-marketing channel, including initiative preparation, client management (and ongoing relationship building), logistics, program management and measurement.
Top Daily Responsibilities:
Manage co-marketing campaigns with merchant partners, as main point of contact for key retailers owning strategy and execution
Deliver scaled direct response marketing campaigns that have high reach and generate significant sales volume for client and their merchant partners
Manage marketing programming with merchants, including broadly-reaching efforts in client's platform & merchant channels e.g. email marketing, direct mail, couponing, signage, etc.
Includes creative ideation, program planning, coordinating with client/internal teams and execution
Manage all logistics - e.g. working with merchandising/operations/other cross-functional teams), measurement
Develop strategies to extend the lifetime value of consumers acquired via co-marketing efforts
Work closely cross-functionally with the business development team to execute partner marketing campaigns
Manage reporting of campaigns, being able to constantly give team updates against our goals across all programs (and how to optimize our channels)
Budget management (ensuring execution stays inside of set budget, monitoring invoices, inputting costs into program plan trixes)
Assist with post-program deliverables including but not limited to aggregating feedback, measuring revenue, communicating success/optimization opportunities to broader team
5-7 years experience with co-marketing: managing partner relationships and executing co-marketing plans and campaigns between partner companies
Must be able to describe co-branded or co-marketing campaigns that they have launched that have driven results for all brands/companies involved
5-10 years experience within a strong brand or retail marketing team, with expertise in the conception and execution of marketing campaigns (awareness-driving or direct response)
Analytical skills - ability to put together forecasting for campaigns you’re planning in terms of what volume we could expect to see based on benchmarks, establish testing plans to optimize learnings from campaigns, and deliver solid analytics at the end of campaigns showing the impact
Strong organizational skills and expertise managing logistics and details for marketing campaigns
Solid experience with campaign ideation and execution (soup to nuts campaign development)
Ability to execute with excellence and work w/ cross-functional teams seamlessly
Flexibility, can think on feet to come up with solutions, willing to pivot depending on how campaigns/channels are performing