Sr. Copywriter for in house ad agency!

Round Rock
Job Terms:
posted by:
Gavin Freeman

Job Description:

You love words, write great copy, and have inherent self-discipline. You are passionate about your work, have a sense of humor, and value your team. You tend to take risks, and are driven by the opportunities to make a difference. You are excited to create integrated campaigns, get them out to the masses, and are the best storyteller for the job. 


This job is for you! 


What you will do: 


• Collaborate with art directors, designers, creative supervisors and integrated team plus other copywriters to create engaging and memorable concept-driven campaigns aimed at prospects, customers and influencers. Channels include print, broadcast, digital display and landing pages for all stages of consumer funnel: awareness, familiarity, consideration, purchase and retention 

• Take the lead in creating compelling content and inventive solutions for integrated campaigns that uphold the brand 

• Research, explore, and communicate best practices in copywriting and discern which competitive ideas are most effective 

• Provide marketing and relationship support content in the form of emails, flyers and signage

• Develop high levels of proficiency in creation of online deliverables (product-description pages, site banners and coming soon/family pages) within prescribed deadlines. 

• Generate significant contributions to marcom messaging projects and can carry some projects independently. 

• Show mastery of brand voice. 

• Nurture big-picture, strategic-thinking skills. 

• Regularly contribute to the peer review process. 

• Become intimately familiar with product line. 

• Show growth in understanding of the technical aspects of products and all that’s behind the “secure, manageable and reliable” pillars. 

• Demonstrate an ability to write for any vehicle, across consumer and commercial product lines.

• Exhibit strong communication skills and a drive to ask questions and obtain clarity around directives. 

• Establish basic client-presentation and idea-selling skills. 

• Collaborate with PMs, AMs, CDs, art directors and designers across teams. 

• Implement and maintain brand voice, tone and style for both national and global audiences. 

• Engage in multiple projects simultaneously. 

• Display acute attention to detail. 


*4+ years of agency experience, either advertising or interactive, leading the creative for print, broadcast, out of home, digital display, landing pages, websites and direct marketing. 

*Creative portfolio demonstrating ability to develop concept-driven work 

*Passion for learning, education and the next new thing 

*A background of enduring the rigors of fast-paced projects and demanding creative environments 

*Exceptional writing skills, attention to detail and follow-through.