#125071

Marketing Specialist (Gaming)

Location:
Redmond, WA
Job Terms:
Temporary
posted by:
Tova Dodge
Date:
11/01/2017

Job Description:

This role is a chance to work with a solid gaming franchise and help them grow!  We are looking for a Promotions Campaign Manager who will be doing the following: 

  • Develop promotional campaigns and offers for in-app-purchases; be accountable for achieving specific KPIs including (1) new visits, (2) repeat visits, (3) player spend
  • Execute in-game promotional campaigns from end-to-end both as an individual contributor and as a project manager of a cross-functional team including marketers, data scientists and product managers
  • Work in close partnership with our data science, creative, and marketing teams to segment players, develop quantifiable campaign objectives and KPIs, create targeted promotional offers, drive promotion awareness, , and see each campaign through to execution
  • Analyze campaign ROI and effectiveness and constantly optimize to double down on the most effective tactics
  • Perform ad-hoc quantitative and strategic analysis on promotional campaigns, including response tracking, performance reporting, and cost-benefit analysis
  • Deeply understand our customers and business to develop actionable insights backed by solid market and financial analysis

 

Years of experience required: 2-4+ years marketing, product management, analytics, or operations experience

Degrees or certifications required: Bachelor’s Degree

Nice to have:  working in gaming (monetization), used to working in an entrepreneurial environment, worked with a marketing agency, AB Testing, CRM.