In this assignment you will work with the client's Research & Insights team that conducts and delivers research and insights to prove ad effectiveness and tell the macro consumer story, with the aim of amplifying key messages in the press, driving sales and supporting major Ads initiatives.
Design and conduct research from end-to-end to understand the effectiveness of various advertising products, consumer behavior, and support client case studies.
Support research team members in conducting research, analyzing data, and generating insights
Work cross-functionally with research, marketing, sales and product teams
B.A/B.S. in market research, psychology, social science, statistics, or a related field
5+ years of market research or analytics experience
Experience writing SQL queries and working with statistical analysis in SPSS, R, Python and/or Tableau.
Experience with data analysis, principles of experimentation, survey design and analysis, clickstream analysis and qualitative research
Experience managing multiple projects simultaneously
Excellent communication skills, and engaging storytelling skills
Knowledge and experience with Ad Effectiveness Methodologies and Audience Measurement tools preferred
NOTE: Candidates coming from research agencies or research departments in media agencies or advertisers would be highly desired.